One billion views a day? That’s a whole lot of the Evolution of Dance, Susan Boyle, and Tron Guy. But it all depends on who’s doing the counting. Officially, according to
, YouTube in August had surpassed 10 billion views which, no matter how you slice it, is a whole lot of views.
Miguel Helft, of
The New York Times
, notes that this total is only for the United States. If foreign views are tallied it is estimated that the 10 billion number would double. While that leaves YouTube a bit short of the 30 billion that 1 billion a day would produce, it still beats the pants off of second place Microsoft, which played a mere 547 million videos during the same period.
Where does the 1 billion views a day number come from? YouTube itself. In a YouTube blog titled “Y,000,000,000uTube” , Chad Hurley, CEO and co-founder of YouTube, claims YouTube is now the “burger kings of media,” serving up well over a billion views a day. Hurley also notes that the nature of YouTube is changing: “As bandwidth has increased, so has our video quality. As we've started to see demand for longer, full-length content, we've brought more shows and movies to the site.”
For a bit of perspective on all this 1 billion views a day equates to 11,574 YouTube videos started up each second of the day. That’s a whole lot of bandwidth!
Image Credit: YouTube