Yahoo Shifts to Bing in North America

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Yahoo has finished transitioning its search back-end to Microsoft's search platform in North America, the two companies announced Tuesday. A week is all it took for the entire process to be completed. It was quite an inimitably productive week for Bing: Microsoft's share of the US search market nearly tripled. This is the first concrete step the two companies have taken on their way to implementing the 10-year search and ad deal they both agreed to last year.

“Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come. The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous,” said Shashi Seth, senior VP of Yahoo search products.

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