Yahoo Experimenting with In-Chat IM Ads

Paul Lilly

If ever there was a reason to consider switching IM clients to Pidgin or Trillian, it would be the concept of in-chat IM ads. That's exactly what Yahoo has been experimenting with in its Yahoo Messenger instant messaging software since last August.

"Ads in Yahoo Messenger will allow us to put even more resources behind developing and delivering valuable free features and services," Yahoo said . "Yahoo Messenger is a free service to our users, and our goal is to provide a useful and relevant experience while ensuring this is a profitable business for Yahoo. Yahoo is inherently an advertising-driven business."

The test ends this month, but Yahoo isn't offering so much as a hint as to what it will decide to do once the test is finished. However, it might not take much to convince the search company to implement in-chat IM ads. The company has been struggling financially and recently laid off over 1,500 employees. On the bright side, the ads don't appear to be terribly intrusive. Yahoo claim users will see ads at most once per day.

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