Xbox Exec: Blu-ray Living on Borrowed Time

Paul Lilly

Stephen McGill, the head honcho of Microsoft Xbox in the UK, said in a recent interview with Xbox 360 Achievements that the Blu-ray format is not long for this world. He was asked if he feels the DVD format will ultimately shorten the Xbox 360's lifespan rather than adopt Blu-ray and buy a bit of extra time.

"I think people may have spoken about that originally, but that's long gone," McGill said. "I think people now recognize what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?"

McGills isn't really saying anything new from the Microsoft camp, which previously was banking on HD-DVD winning the HD format war. Back in 2005, Bill Gates delcared that Blu-ray would be the end of the road for physical media.

"Understand that [Blu-ray] is th last physical format there will ever be," Gates said. "Everything's going to be streamed directly or on a hard disk."

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