WSJ Website to Implement Micropayment Model

Paul Lilly

According to the Financial Times , readers of The Wall Street Journal (WSJ) website will soon have to cough up micropayments for individual articles, along with premium subscriptions to the website. The new micropayment service is expected to launch this fall , says Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal.

The move comes as newspaper outlets struggle with what has so far been a busted business model. It would also make WSJ the first big newspaper to dive into micropayments, and if successful, it probably won't be the last.

As for pricing, WSJ is still crunching the numbers and hasn't yet decided what to charge for its articles. The goal, according to Thomson, is to develop a system where occasional readers are charged a small amount who otherwise wouldn't pay more than $100/year for a site subscription.

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