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Let's be frank, Microsoft's Windows Phone platform isn't anywhere close to threatening Android in the mobile space, nor is it hot on the heels of iOS. Microsoft knows this, though the Redmond company is finding reasons to be optimistic, especially when viewing the mobile race as a marathon and not a sprint. One of those reasons is that the Windows Phone Store has surpassed 9 million transactions per day.
Microsoft borrowed that figure from Kantar Worldpanel ComTech and plopped it into a Windows Phone Developer blog post outlining increased advertising opportunities, improved payouts, and dev center updates.
"Kantar reports that Windows Phone now accounts for 1 in 10 smartphone sales in Britain, France, Germany, and Mexico. Kantar also reports that Windows Phone is attracting a large percentage of first-time buyers with 42 percent of sales over the past year coming from feature phone owners," Microsoft states in its blog.
A 10 percent share in certain territories is nothing to scoff at, and Microsoft has to be encouraged that its marketing efforts are winning over first-time smartphone buyers. What Microsoft does with that information will be up to its next Chief Executive Officer to figure out.