Windows 7 Launch Did Not Grow PC Sales as Hoped

Ryan Whitwam

PC vendors were hoping that the launch of the much anticipated Windows 7 would result in a sales boost. The first reports from those vendors, however, are not painting a very rosy picture . Most vendors report only modest increases in sales.

We know that sales of standalone upgrade licenses for Windows 7 were very good at launch, but it seems not many people went out to get a new PC. Vendors are not expecting sales to pick up in 2009. This may be due, in part, to the fact that Vista users can easily upgrade their existing hardware to the lighter weight Windows 7.

Some notebook manufacturers produced extra units running Windows 7 in anticipation of high demand. With demand ending up weaker than expected, these PCs end up discounted. Expect PC prices to continue to slide. Good for us, not so much for the manufacturers and vendors.

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