To everyone who donated to Wikimedia and helped the non-profit organization reach its goal to raise $7.5 million, Wikipedia founder Jimmy Wales has a message for you: "Thank you." After you're finished patting yourself on the back, go ahead and reach back into your pocket, because Wales isn't finished soliciting donations .
"As of December 31, 2009, we have reached our campaign goal of $7.5 million USD," Wales wrote on Wikimedia's donation page. " Thank you to all who have donated! Your continued donations will support Wikimedia's long-term operations and growth, cover contingencies, and allow us to fund new projects and activities"
"Today, I am asking you to make a donation to support Wikipedia," Wales continues.
As is often the case with those soliciting donations, Wales' appeal is difficult to avoid. If you've been to Wikipedia lately (and let's face it, the site shows up on just about every Google search), then you've undoubtedly noticed the banner on top of every entry that reads in big, bold letters "Please Read: A personal appeal from Wikipedia founder Jimmy Wales."
The donations, says Wales, are necessary to keep the social encyclopedia free of charge and devoid of advertising, though this time around he doesn't mention how much he'd like to raise. Nor does he say if he'll go on to ask for handouts for Wiktionary, Wikiquote, Wikibooks, Wikisource, Wikispecies, and every other Wikimedia project.