The Obama administration on Thursday laid out its blueprint for a "Consumer Privacy Bill of Rights" as part of a larger initiative to improve online privacy protections and to give users more control over how their personal information is used on the Internet. Part of this initiative involves an agreement with advertising networks and leading Internet companies to get on board with Do Not Track technology, which is baked into most major browsers.
"American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online," said President Obama . "As the Internet evolves, consumer trust is essential for the continued growth of the digital economy. That’s why an online privacy Bill of Rights is so important. For businesses to succeed online, consumers must feel secure. By following this blueprint, companies, consumer advocates and policymakers can help protect consumers and ensure the Internet remains a platform for innovation and economic growth."
The Consumer Bill Bill of Rights provides a baseline of seven fundamental protections, including:
This is just the beginning. In the coming weeks, the Commerce Department's National Telecommunications and Information Administration will establish specific practices and codes of conduct related to the Consumer Privacy Bill of Rights.