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Back in February Facebook spent $19 billion to acquire messaging service WhatsApp. Since then, its user base has continued to increase at an impressive rate. WhatsApp Inc founder and ceo Jan Koum announced on his Twitter account that WhatsApp has reached 600 million monthly active users.
Koum’s tweet reads, “Now serving 600,000,000 monthly active users. Yes, active and registered are very different types of number.” This means that the user base has grown by 100 million since April when it was revealed that there were 500 million users. Other data for that time period included a daily record of 64 billion messages that had been handed within 24 hours. Of that, 20 billion were sent and 44 billion were received by users.
What will be interesting to see is if, and when, Facebook’s $19 billion investment will pay off. WhatsApp lets consumers use its service freely for one year. But when that year of service has ended, they are charged $1 per year to keep using it. Unfortunately, we don’t know how many people are actually paying for the service at this point or how many continue to use the service when their free period is up.
Despite such a large user base, is it enough to charge $1 a year and will Facebook make back its money? Sound off in the comments below!