Western Digital Pounces on Surveillance Storage Market with Purple Hard Drives

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Gikero

Western Digital: Store The Rainbow

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tony2tonez

This is great for my nas box and run a personal cloud from.

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somethingelse

Hey Tony, you'd probably be better off with the red series for a NAS box, they are specifically targeted for raid arrays and can adjust the RPM based on usage to save power during idle times. From what I gather about these purple drives, is they are suitable for fluctuating temperatures and outdoor applications...it doesn't even mention anything about raid arrays. ignore their 24x7 statement, ALL hard drives run 24x7, red series especially.

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somethingelse

WD marketing is working hard at marketing

Bossman: Jimmy, we need to bump sales this month...what can we do?

Jimmy: So like...let's just pick another color like we did last year...like, purple for example...and say this new line of purples is gooder then other ones at some stuffs

Bossman: JIMMY, YOUR A GENIUS!!

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vig1lant3

Ordinary desktop hard drives are meant for eight hours of daily operation? Well, sign me up for the purp!! Apparently I have been far exceeding the mfg specs of my hard drive for quite some time.

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CantankerousDave

Ultraviolet would be a better color name, for those old enough to remember the game Paranoia.

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LatiosXT

You know...

They should just say these drives were meant for 24/7 continuous operations. It would make them sound less scary than "perfect for surveillance!"

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Eoraptor

Well on the one hand, I'm sure there is a market for such a thing... and I think they'd be great to slip into armor-books and ruggedized hardware which usually either have to use a pound of rubber, or tiny SSD drives.

on the other hand... booooo surveillance. not sure where to fall on this.

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Random

The NSA should love these!

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AEM

Best comment 2014.