Warner Bros. Flings Five More Movies to Facebook

Paul Lilly

Earlier this month Warner Bros. decided to test the social networking waters by making "The Dark Knight" available as a rental on Facebook. At the time, Warner Bros. described Facebook as "a natural extension" of its digital distribution efforts, and the idea was to see if people would be willing to rent and watch movies via the world's most popular social networking site. That initial launch must have been a success, because as of this morning, Warner Bros. added five more films to Facebook.

New titles include "Inception," "Yogi Bear," "Life As We Know It," "Harry Potter and the Sorcerer's Stone," and "Harry Potter and the Chamber of Secrets."

"We’re pleased to expand our test with a variety of titles that will appeal to a broad audience," said Thomas Gewecke , President of Warner Bros. Digital Distribution. "These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site."

Same as with "The Dark Knight," the newly added movies are available for rent using Facebook credits, though prices vary. Both Harry Potter flicks are available for 30 credits (about $3), same as "The Dark Knight," however the remaining three titles each run 40 credits (around $4).

Rentals are good for up to 48 hours and can be played in full screen, as well as paused/resumed at any point. Users can also interact with Facebook's full functionality, including posting comments, while a movie is playing.

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