As Google looks to sell more ads for its YouTube subsidiary in an attempt to make the video site more profitable, San Francisco video ad network VideoEgg thinks it has a better way. VideoEgg announced the launch of five new kinds of video ads designed to "give advertisers more effective engagement with users inside social environments." The new features include:
VideoEgg's pricing model is based on a cost per engagement (CPE) instead of tallying up page views or click counts. And while VideoEgg hasn't made mention of Google or YouTube, the new features might make for a better alternative than the pre- and post-roll ads Google is reportedly trying to sell.
At just four months old, VideoEgg's future has yet to be decided, but in that short, over 50 brands including Microsoft, Comcast, Disney, Nike, GM, Hershey, and others have advertised across the VideoEgg network. Could Google/YouTube be next?
Image Credit: DougWinfield.com