Bruhahas between satellite television providers and studio networks rarely deserve a mention in the hallowed e-pages of Maximum PC, but the spat between Viacom and DirecTV recently took a turn for the worse that may interest dedicated cord cutters. Viacom's demand for a $1 billion increase in its contract with DirecTV prompted the satellite company to instead yank Viacom's stations from the air -- Nickelodeon, Comedy Central, MTV, BET, more, all gone. In response, Viacom yanked any full, streaming episodes from its properties' various websites. Wait, what?
Part of the reason DirecTV balked at renewing Viacom's contract, you see, is because the various Viacom stations have been seeing massive drops in viewers in recent months. DirecTV refuses to pay an additional $1 billion for fewer viewers. (Makes sense!) The satellite provider chalks up the piss-poor results to the fact that Viacom's content is widely available online, either directly from, say, the Comedy Central website or on streaming services like Hulu and Netflix.
So, kiss streaming the Daily Show and the Colbert Report from their respective websites goodbye, at least for now.
Fortunately, Viacom told GigaOM that its content will continue to be available through online services that pay for it -- such as Netflix, Hulu and iTunes -- so you'll continue to find Tosh.0 and the South Park crew yukking it up online, but only if you drop some dough for the privilege.