Twitter's Runaway Popularity Halts in US

Ryan Whitwam

It’s been nearly a year since Twitter exploded into the mainstream. Instead of seeing the year go out with a bang, Twitter may be headed for disappointment. The number of unique domestic users visiting Twitter’s homepage declined for the first time in October , down 8%.

The new numbers from comScore put Twitter’s users at 19.2 million in October, which is, admittedly, nothing to sneeze at. Growth began to taper off over the summer, but people are taking notice of this decline. Twitter CEO Evan Williams has acknowledged the drop off, but hopes new features, including lists and retweets, will reverse the trend. While the numbers don’t include access via Twitter’s API, it is still a troubling situation for the microblogging site.

Rival Facebook’s growth seems to be continuing unabated. If this is the beginning of a trend for Twitter, things could be bleak. Without their massive growth, are they even a viable company?

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