Twitter Reinventing Itself on the Fly

Paul Lilly

Twitter on Thursday introduced a new version of the microblogging service, one that's built around a simplified design intended to make it easier to follow content you care about, connect with others, and discover something new. Those are Twitter's official intentions, anyway. Unofficially, Twitter is reinventing itself as somewhat of a more traditional social network (think Facebook, Google Plus, and MySpace), even if it won't admit it.

"We often get lumped in with other media out there... we think of ourselves as quite distinct. People come to Twitter to say things publicly," Twitter's general counsel Alexander Macgillivray said in September, according to The Register .

Twitter will roll out its new look -- dubbed "Fly" (#LetsFly) --  over the course of the next few weeks, though you can see it now on mobile platforms (, Twitter for iPhone, and Twitter for Android). What you'll find are four new tabs: Home, Connect, Discover, and Me.

"It’s now easier and faster to see the information that matters most to you," Twitter states on its Fly page . "Immediately access your favorite features from the lefthand side. Photos, videos and conversations are embedded directly in Tweets so you can see the whole story at a glance. And now everything in Home will appear consistently across computers, iPhones, and Android mobile phones."

Twitter co-founder Jack Dorsey rejoined the company earlier this year and pushed the redesign, which is also intended to attract advertisers . Companies will be getting landing pages similar in style to the ones on Facebook, and already 21 advertisers have signed up for new profile pages, including American Express, Best Buy, Coca Cola, Dell, Intel, McDonalds, Pepsi, and Verizon Wireless.

Image Credit: Twitter

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