This one raises more questions than it answers, but apparently Twitter has partnered with Reveille and Brillstein Entertainment with plans to make an unscripted reality show. According to Variety , the show will seek to "put ordinary people on the trail of celebrities in a revolutionary competitive format."
Yeah, we don't know what the ____ that means either. In fact, there's not much anyone knows about the upcoming show, other than the concept was created by novelist and screenwriter Amy Ephron, who will serve as one of many executive producers putting this thing together.
"We've found a compelling way to bring the immediacy of Twitter to life on TV," Brillstein's Jon Liebman said.