Let's go ahead and drop all pretenses that anyone uses private browsing modes to shop for birthday gifts or to plan surprise anniversary getaways. There's a reason it's referred to as "porn mode," and like it or not, the Internet can be a naughty place. In just a couple hours from now (11AM EST), the Internet will be home to more than 100,000 ".XXX" domains, and you can bet that number will swell in quick order.
The ICM Registry is the official registry of the new adult entertainment top-level domain (TLD) and is opening General Availability of .XXX domain names today on a first come, first served basis.
"While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences. We created .XXX to address the unique needs of the online adult entertainment industry. The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .XXX," said Stuart Lawley , CEO of ICM Registry.
Triple X domains have been a long time coming, though the road hasn't been easy. Some non-pornographic companies feared (and still fear) that their brands would be registered and misrepresented with a .XXX domain, and a few in the adult entertainment business feel the move to sell .XXX domains is an extortion scheme, especially considering the high cost of registering.
Regardless, they're here, and "as an added bonus, McAfee scans each .XXX site daily for malware protecting both website operators and consumers of .XXX domains," ICM Registry says. "These are the only domains in the world to benefit from daily malware scanning as a standard, which makes .XXX sites among the safest on the Internet."
So there you go -- surf safely by only going to .XXX domains. Wait, what?