Toshiba to Tackle 3D TV Market in Summer

Paul Lilly

Maybe one day we'll look back and remember 3D in the homestead as just a passing fad, but in the here now, and short term future, be prepared to have 3D devices shoved down your throat. Toshiba will be among those force feeding 3D tech to households this summer when the company releases its "3D Regza" LCD TV line.

"Based on the concept of high-quality 3D images, we will release products that are different from other companies," Toshiba said .

Toshiba was referring to its "2D-3D" conversion technology. As is often the case, the hardware is preceding the content, so while you wait for more 3D programming to hit the airwaves, Toshiba's upcoming displays will be able to convert normal images into 3D.

Europe will be the first to receive these upcoming displays, though Japan looks to figure prominently in Toshiba's 3D plans. The company said it plans to increase the ratio of 3D TVs among its TVs larger than 46 inches in Japan to 20 percent by the end of the year.

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