Time, Inc. Looking to Bump Out Amazon's Kindle

Paul Lilly

Amazon may not have invented the e-book, but it sure did popularize the genre of electronics with its Kindle reader, and now everyone wants in on the action. The latest with intent to enter the e-book fray is Time, Inc., says Owen Thomas from NBCBayArea.com, who claims to have seen an internal document detailing the company's intention.

According to Thomas, the presentation, titled "New Platforms & Business Models for Publishers," is dated June 25, 2009 and contains handwritten notes updating the paper. Thomas says the presentation was circulated as recently as August, which would indicate that Time, Inc. plans to make a move within the next few months.

"We're speaking with a number of hardware and software companies as well as other content companies about various projects," said Time, Inc. spokeswoman Dawn Bridges when asked about the project. "At this point we don't have anything else to say publicly."

Thomas says the presentation points out Time, Inc.'s awareness of the publishing opportunity presented by the emergence of e-book readers and other portable reading devices, and "whoever defines the interface wins."

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