Third-Generation Kindle is Amazon's Best Selling Product Ever

Paul Lilly

Amazon hates to get into specific numbers for Kindle sales, but isn't shy of getting all braggadocios when new records are reached. And according to Amazon, the third-generation Kindle is now the best selling product in the company's history, a distinction previously held by the seventh book in the Harry Potter series.

"We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon -- surpassing Harry Potter 7," said Jeff Bezos , Amazon.com founder and CEO. "We're seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading."

Bezos also pointed out the obvious in acknowledging that the Kindle's $139 cost of entry was a "key factor," and we agree. While tablets might ultimately pose a threat in the eReader space, up until recently, the Kindle''s only competition in the tablet space has been Apple's $500+ iPad.

Even though Amazon didn't disclose numbers specific to its third-gen Kindle, the e-tailer did said that on its peak day -- November 29, 2010 -- the company sold more than 13.7 million items worldwide, or 158 items each second. That figure includes the Kindle and everything else Amazon sells.

Image Credit: Amazon

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