The Hits Just Keep on Coming, More Verizon Map Commercials

JCBarry

Despite AT&T’s lawsuit against Verizon, more commercials go live bashing AT&T’s coverage. They aired three new commercials this weekend featuring the allegedly dismal 3G coverage of AT&T’s service.  The new Verizon commercials are holiday focused, featuring Santa’s elves and the iPhone that got sent to the Island of Misfit Toys.

AT&T is suing Verizon in the state of New York for misrepresenting its 3G network in the “There’s a map for that” commercials that debuted a month ago. Their claims are basically that the colors of the maps (red or blue with a light gray background) confuse the customer into believing there is NO service outside the blue spots on AT&T’s map.

Verizon has since altered the ads with fine print and some verbiage changes, but the colors of the maps remain. Fine print withstanding, I can’t imagine AT&T (or its lawyers) will be happy about these ads. Perhaps they should hire Justin Long to do “I’m an iPhone” commercials.





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