The writing has been on the wall since back in 2007, and now it's official - Google's AdSense for Games is ready to be rolled out. The in-game ads will focus on browser-based Adobe Flash games, giving web-based game developers and publishers the ability to integrate video ads, image ads, or text ads in a variety of placements, including in between level changes.
Today's launch will see Adsense for Games introduced in about two dozen games from publishers Konami, Playfish, Zynga, Demand Media, Mochi Media, and more. To be eligible, Google requires publishers have a minimum of 500,000 game plays with 80 percent of traffic originating from the U.S. or U.K. The application also stipulates that the content must be family safe and targeted at users age 13 and up.
How receptive online gamers will be to the new ads remains to be seen, but an earlier report on the topic suggests there probably won't be any angry mobs à la Spore/Amazon. In a survey of 400 gamers, Macrovision found that 83 percent would have no problem watching a 30-second ad in exchange for free game play, although they probably weren't thinking about Flash based games.
Thoughts on Adsense for Games? Hit the jump and let us know!
Panda Security has released its quarterly report for the third quarter and in it the security vendor notes a sharp rise in the amount of adware. According to Panda, adware accounted for 22.03 percent of adware in Q2, but that number has jumped to 37.49 percent in Q3, which is more than a third of all infections. Panda attributes the trend to the amount of fake antivirus programs in the wild.
The report also puts social networking in the spotlight, the popularity of which has made them particularly prone to cyber attacks. Of the social networking sites, Panda notes that MySpace has been both the first victim and most frequently targeted by hackers.
"Attacks on social networks are not new phenomenon; the first recorded incident occurred in 2005," the report says. "However, attacks have increased ad diversified just as the number of users has grown. These attacks aren't focused exclusively on distributing malware, but also involve phishing, identity theft, or propagation of spam."
Only two companies - Crucial and Corsair - offer system RAM outfitted with activity-indicating LEDs, and of those two, Crucial becomes to the first to port the light show over to DDR3 modules. The kit in question is the Ballistix Tracer PC3-10600, and like previous Tracer models, the DDR3 version sports red and green LEDs running along the top in between the black aluminum heatspreaders.
The new kit needs 1.8V to run at its default 1,333MHz frequency with 6-6-6-20 timings. Normally that wouldn't be cause for concern, but as we learned yesterday, Intel's upcoming Core i7 platform may not play nice with performance memory requiring more than 1.65V and could actually damage the processor. Following the press release of Crucial's new modules, TomsHardware got in touch with Lexar regarding future compatibility, who had this to say:
“We’re working closely with Intel and other motherboard manufacturers,” said the Lexar spokesperson, “to ensure we have Crucial memory products that support the upcoming platforms and technology. We haven’t finalized our products to date, so we’re not able to share specific product details at this point in time. We’re confident we’ll have Crucial products that support these new, upcoming platforms.”
There's no denying Nvidia has seen better days, but is the current situation enough to warrant leaving the chipset business? Back in August when the rumor first surfaced, Nvidia vehemently denied the speculation calling it "completely groundless," but apparently not everyone is convinced.
Nvidia saw its shares tumble nearly 14 percent yesterday following a negative report on the company from Pacific Crest analyst Michael McConnell. In the report, McConnell says "our checks confirm that Nvidia has decided to exit the chipset market next year," while also noting that chipsets are expected to account for 21 percent of Nvidia's revenue. McConnell also suggested Nvidia would likely pre-announce negative financial results for the third quarter ended October.
At the other end of the rumor spectrum, Mac-inites insist next generation MacBooks will come assembled with Nvidia silicon. Word on the web is that Nvidia has been showing off prototypes internally of the upcoming MacBook with Nvidia inside.
Founded by Mary Lou Song and Alex Kazim, erstwhile eBay employees, Tokoni has financial backing from eBay. The press release announcing the official launch seems to suggest that sharing stories through Tokoni would be far easier for the mainstream users compared to other platforms on the social web.
EndWar, a voice-controlled RTS hoping to finally end the war against finger-straining controller-based console RTSes, may soon be expanding its supply lines into PC territory. Even better, the news comes from a source PC gamers can't help but respect: former Total War dev Michael de Plater.
“Yeah,” he said, when asked if a PC version of EndWar is in the cards. “There’s no reason not to.”
"Console RTS. Crap. Next." Right? Wrong. de Plater, currently creative director on EndWar, continued:
“The stuff I worked on previously was Total War, which are PC games. In many ways, gameplay-wise, it’s a modern warfare, Tom Clancy version of Total War.”
We're not completely sold, but de Plater's words certainly put a damper on our parade of cynicism. Besides, we can't wait to talk a big game while simultaneously attempting to back it up -- and type up articles for your enjoyment, all at the same time. It'll be a nice excuse for our awfulabysmal unique RTS skills.
E-waste is a global concern that is being deliberated upon by many researchers, legislators, activists and jurists globally. It seems all these people – at least in the U.S. – have more to think about, as it has come to light that e-waste is piling along the U.S. coastline. The large number of ships that sink around the U.S. don’t drown alone, but they carry computers that leach hazardous chemicals with them. The number of sunken vessels around the U.S. coastline is estimated to be around 10,000.
Cnet's Crave blog reports that Logitech has rolled out yet another member of its low-end 500 series of Harmony universal remotes, the 510. According to Cnet, the 510, which retails for $99.99 but is widely available for less, is similar in its control design to the 550 ($129.99 MSRP), but only controls five devices, versus 15 for the 550.
Commenters at the Engadget blog have already spotted the 510 "in the wild" and have noted that the older 550 is less expensive at some stores and has a blue backlight (preferred by some to the 510's green backlight). Many users are noting that the Xbox 360-compatible Logitech Harmony remote is also a better deal than the 510, as it supports up to 12 devices (and you don't need to have an Xbox 360 to use it).
Logitech's official web page for the Harmony 510 is here, and you can find all of the US-market models listed here.
Fans of under $100 universal remotes, time to speak up. Is newer better, or are you hunting for the 550 while you can still get it? Join us after the jump for your chance to chime in.
We don't get excited about much these days. When all we could muster over Deus Ex 3 deets was a guarded "Neat," it began to dawn on us that we might be suffering from chronic peace of mind, and that made us kind of upset, but not really. Fortunately, the kings of inapproPriate capitaLization have alerted various media outlets that they plan to trot out their highly anticipated collaborative effort on October 21. It's been all but confirmed that the LucasArts-BioWare tango has birthed a Star Wars: Knights of the Old Republic MMO. And we're totally stoked.
The invitation, stamped with both LucasArts and BioWare's respective logos, boasts that "The wait is over," and gives members of the press a come-hither look with promises of "the official unveiling of the game that's been rumored about for years."
Gamasutra notes that the public may not see the game until a few days after the unveiling, thanks to embargos. Even so, we're marking down the minutes until BioWare and LucasArts yank the curtain off their latest (final?) group project. We'll make sure to give you a heads-up when it happens, assuming our keyboard doesn't malfunction while it's floating in a puddle of our drool.
At this month’s Professional Developer Conference Microsoft will be handing out the software development kit for their Surface tabletop computer. In an announcement made on the PDC’s site, Robert Levy sates that attendees will be able to “learn how you can become a part of the expanding partner ecosystem for Microsoft Surface and leverage your existing investments in WPF (Windows Presentation Foundation) and Visual Studio to build engaging end user applications. Attendees will receive access to the Microsoft Surface SDK.”
This announcement comes as a sigh of relief to developers, who have been promised the SDK for some time now. The only known companies with access to the SDK are AT&T and Starwood hotels, whose projects are unknown. Microsoft has also been stating that the multitouch interface will be part of Windows 7, but is yet to detail how.
Let’s just hope that Chris Taylor and his boys get started on their version of Supreme Commander for the Surface ASAP!