Microsoft has taken a cue from the Flat Earth Society as shown in the recent ad below. Don’t let it fool you though, its not part of Microsoft’s $300 million campaign to turn opinion around on Vista. Several sites mistook this as part of their new ad campaign not due out until later this year. Clicking on the ad sends you to Microsoft’s website for Vista they have been working hard at breaking up stereotypes about Vista:
“But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us—loudly at times—that the latest Windows wasn't always living up to your high expectations for a Microsoft product. Well, we've been taking notes and addressing issues.”
Attendees at the Microsoft Global Exchange saw some of the new upcoming ads for Vista. One attendee was quoted by liveside.net, "got goosebumps - just, wow".
We’ll see. The hype building up over this marketing campaign might rival Vista’s hype, and if they don’t deliver, they’ll blow another hole in Vista’s boat.
BitTorrent has already proved itself a capable technology for distributing large files to the masses, and at least one company is hoping it will prove equally adept at delivering streaming content. Backed with $22 million in funding from the EU and partners, the P2P-Next research group has come up with a zero-server solution for delivering streaming content, and has begun testing the breakthrough technology with its SwarmPlayer software.
After installing the SwarmPlayer application, a user can start watching streaming content by clicking on a "live" .tstream file that connects them to whatever broadcast the file is associated with. The player then downloads and buffers a minute's worth of data, which is then traded with other people in the stream.
If the trial run proves successful, it could open the door to a deluge of broadcasts from anyone with an internet connection without concern for gobbling up oodles of bandwidth. Instead, the onus gets passed back to the ISPs in the long run, so it will be interesting to see what kind of opposition emerges should the new technology build up a head of steam. And it's not all peaches and cream for end users, either. If you think YouTube is bad, just imagine what YouStream would be like.
Over at PCmag.com, they bring up an interesting point about Asus’ new ROM boot chip and "Express Gate"; how it will affect users psychologically. We are not talking about power users, but just regular end users and how they feel about Linux.
For power users, there just isn’t much draw on Express Gate. So it lets you boot into a basic OS with a web browser and Skype in five seconds. Not really a big deal since most power users keep their machines on 24/7, or maybe let them sleep/hibernate. They also may have a dual boot system to a full featured Linux OS as well. This leaves power users scratching their heads asking why. Had Asus decided to make use of this Linux on ROM to provide things like diagnostics, data recovery, BIOS configuration/updating, or hardware systems monitoring, they would have had us at “hello”.
End users on the other hand, are more likely to power their systems on and off. For these folks having the option to boot quickly to use a web browser for a few minutes before rushing off someplace makes sense. More importantly it gets them using Linux without being obvious about it. I am sure Asus likes this idea as it will warm users up to their Eee line using the Linux OS. This could spool up to be a big deal if other manufacturers pick up on the idea and start serving up their own Splashtop Linux ROM chips on their motherboards.
The effect becomes that there will be more users comfortable using Linux and that could eat into Microsoft’s market share. If this takes off, Microsoft has little choice but to make it’s OS capable of going instant on, or creating a super light and cheap version of Windows that can do the same thing (like Windows CE, but better).
Do you think this might take off? Can we expect Microsoft to follow suit and do their own instant on OS? Let me know!
With the all the brouhaha surrounding solid state drives (SSDs), there remains a question of exactly how big of a performance advantage flash memory really holds over today's hard drives. On paper, most SSDs scream ahead in both read and write speeds, but real-world benchmarking paints a different picture. So why the discrepancy? At SandDisk, they're blaming Vista. The company's CEO, Eli Harari, says SSD "performance in the Vista environment falls short of what the market really needs. Vista is not optimized for flash memory solid-state disks."
It's not hard to find fault with Vista, but blaming the OS for underperforming SSDs qualifies as a new one that even Apple hasn't yet exploited in its many mocking commercials. To be fair, Harari made the statement as part of a pitch to improve SSDs' next generation controllers, which he says "need to compensate for Vista's shortfalls." Because of this need, the company claims it is behind schedule bringing competitive SSDs to market.
Is SanDisk justified in pointing the finger at Vista?
CNet reports that Adobe has rolled out a new version of Adobe Media Player. Despite the modest .1 increment in the version number (Adobe Media Player 1.0 users are offered the update the next time they start the player), Adobe Media Player 1.1 has undergone substantial changes in this new release, with improvements in speed, user interface, and content.
To learn (and see) how Adobe has made it easier and faster to watch your favorite TV shows and movies on your PC, and to find out how much TV AMP 1.1 provides, join us after the jump.
Unlike other kings, spam king Edward "Eddie" Davidson decided that he didn’t like his new royal domain at the minimum-security federal prison in Florence, Colorado. After serving five weeks of his 21 month sentence his Royal ‘Spamness’ hopped a ride with his wife when she came to visit.
"He jumped in the car with his wife," said Will Cochenour with Lakewood police. "When they were leaving, he forced her in the car, brought them home and left after a change in clothing.” Davidson was last seen Sunday afternoon in his wife's 2006 silver Toyota Sequoia.
Davidson's Power Promoters spamming network promoted junk between 2002 and 2005, gumming up inboxes everywhere.
The U.S. Marshals are leading the search, with help from FBI, IRS and the Rocky Mountain Safe Streets Task Force. This time however they are sure not to take him back to Club Fed, but somewhere with a bit more security, and you can bet he’ll be in for a longer stretch of time too. This is providing that one of his spammed subjects doesn’t run into him first and tar and feather him. While this would make it a great disguise, it is sure to remove hair coming off (ouch).
If you are out looking for the spam king, be sure to imagine him without his royal accoutrements as pictured below.
You've read our in-depth interview with the designer of the game, but here's a chance to you to get a clear look at the awesome zombie slaughterfest in Left4Dead. Valve has given us four exclusive screenshots from its upcoming multiplayer shooter, along with a detailed briefing explaining the graphical enhancements they've made to the game engine since acquiring Turtle Rock Studios. The new post-processed filmic effects and advanced shadow rendering makes the game look like nothing you've seen before. It sure doesn't look like Half-Life 2!
Click the jump for more exclusive screenshots and Source engine upgrade details!
Love him or hate him, Johnathan "Fatal1ty" Wendel has managed to get his branding slapped onto nearly every PC component it takes to build a computer, leaving only hard drives and processors left to conquer. Don't believe it? Have a look for yourself. Motherboard? Check. Videocard? Check. Case, soundcard, mouse, keyboard, and headset? Check, check, and check ad nauseum. And thanks to a recent partnership with OCZ now coming to fruition, Fatal1ty can notch both DDR2 and DDR3 memory into his belt too.
"OCZ worked closely with Fatal1ty and his team to desin new memory kits that pair perfectly with the top selling motherboards for a superior gaming experience," commented Alex Mei, cheif marketing officer of OCZ.
Hit the jump to find out why OCZ's excited about the partnership, and whether or not you should be too.
It seems like every company is jumping onto the recent Netbook craze, but will it turn out to be a passing fad? No one knows for sure, and it's because of this uncertainty that AMD will sit this round out.
"We are not saying it's not an important segment and we're not saying it's not a growing segment. What we are asying is that we are a smaller company and we have to focus on what we do well at this point. We are watching that segment rather than playing in it, but as it matures we'll see where it goes," said Nigel Dessau, AMD's chief marketing officer.
Dessau's comments fall in line with AMD's recent commitment to refocusing its business strategies, but could the company be preparing to strike? Hit the jump to learn more.
Better late than never, right? That seems to be what roughly half of you think about GFW Live finally ditching its subscription fee. The remaining half, then, think Microsoft wizened up too late in the game, and that Steam has already taken home the gold. Personally, I have to say that dropping the fee was a smart move, but it's what Microsoft does next that'll really count. Will they add features that differentiate GFW Live from other services, or was today's announcement just lip service to keep the unwashed masses from becoming belligerent?
Luckily, today's Roundup will provide you with instant gratification where Microsoft couldn't. Whether you're looking for humbled admittances from Nintendo, excellent new titles on Gametap, or proof that the PS3 is actually front-runner in the console wars, the Roundup has you covered.