This is freaking brilliant. Warhammer Online, as with any MMO, is home to a number of -- in this case, preternaturally quick -- gold spammers. But unlike those other MMOs, whose developers only emerge, spit a "Get off my lawn!" at the gold-amassing fiends, and then stomp back into their lairs, far too uncaring to actually latch the gate behind them, Mythic is taking a different approach.
"Since WAR launched we have been banning these jerks like crazy," Mythic co-founder Mark Jacobs wrote in his blog. "As of Saturday Night, we had banned about 400 of them. My CSRs have a zero tolerance policy. We don’t wait and let them stay in the game and ban them en-masse, my guys ban their useless, time-consuming butts right away. We have a strike team whose sole job it is to get these guys off our servers as quickly as possible."
But that's not even the best part. Jacobs continued:
"This weekend, we unveiled a new wrinkle in the fight against them, the public ban message. Players on our Phoenix Throne server have been treated to special messages when a gold seller/spammer is banned. I’ve given them a wide leash to come up with creative messages to tell the entire community who has been banned and we keep it within the Warhammer universe."
"Messages like 'Tchar’zanek has ordered the slaughter of [Spammer] and all others of his kind who weaken the Raven Host by providing wealth and power to the unworthy' have been seen all weekend. We will continue this policy and expand it to the other servers. We are in for a real fight against these bottom feeders and it will be a long and costly battle but it’s one we are going to take to them and this is only the first step."
We don't know about you, but we've never tossed our hard-earned dollars into a spammer's alchemic pot, and we sure as hell aren't starting now. Now if you'll excuse us, we must return to killing everythingthat moves and rooting through fresh remains. Ah, nothing like an honest day's work to set the mind at ease.
We're still a month away from seeing the first mobile phone running Google's Android mobile platform hit the retail sector, but while ordinary folk have to wait patiently, there exists a handful of Google and maybe T-Mobile employees plugging away on the new phone. And it's from spotting one of these pre-release units in the wild that VentureBeat reports that Amazon will have a mobile store in place by the time Android ships.
Speculation suggests that the Amazon music store on Android will most likely be a mobile version of its existing AmzonMP3 online digital music store. Such a move would certainly heat up the competitive juices between T-Mobile's HTC Android phone and Apple's iPhone, and perhaps help Amazon grab some of the marketshare controlled by iTunes.
One of the commonly accepted keys to success is to write down your goals, and Mozilla has done just that. The open-source software company has identified four areas it would like to improve by 2010:
Deepen Mozilla's role as a centerpiece of the internet
Continue Firefox mindshare and marketshare momentum
Of most interest is Mozilla's focus on mobility and by 2010, the company plans to "have an effective product in the mobile market." That plan appears to include getting its TraceMonkey engine fine tuned to run on ARM processors. Preliminary results look very promising, though it's anyone's guess as to when Firefox Mobile will show up on handheld devices, with Mozilla saying only that it "will ship well before" 2010.
There's been much ballywho surrounding Windows 7, Microsoft's anticipated successor to Vista, and we've covered much of it right here on MaximumPC.com. From what is known, Microsoft appears to be working closely with system vendors to ensure Windows 7 enjoys a smooth rollout among preconfigured systems, and to avoid third-party drivers giving the new OS a bad rap in similar fashion to how the software maker suggests early Nvidia drivers did to Vista. But it now looks like users will have to wait until December before spending some hands-on time with Windows 7 beta 1.
In the meantime, a pair of videos showing off two features of the new OS have begun making the rounds. The first one shows the Windows 7 Start menu, which looks no different than Vista's. However, with the mouse pointer hovered over the icon, a search box appears just above it in the video.
The second clip showcases Microsoft's redesigned Calculator application. You can choose from four modes - Standard, Scientific, Programmer, and Statistics - and copy and paste values. A new Options menu brings more functionality to the table, such as quickly calculating specific dates and breaking them down in to years, months, weeks, and days. Templates and unit conversion are also included, giving geeks with a caculator fetish something to salivate over.
Check out the clips and hit the jump to let us know what you think.
Give Ebay some credit - its union with StumbleUpon, which it acquired in May 2007, has lasted longer than some marriages. But now it appears Ebay wants out of its $75 million relationship, assuming Tech Crunch's sources prove reliable.
The news site claims Ebay has hired Deutsche Bank in hopes of stumbling upon a buyer, though the asking price remains unknown, and it's anyone's guess whether or not the auction site can get back what they invested in StumbleUpon. From July 2007 to July 2008, StumbleUpon has dropped from boasting 4.4 million worldwide visitors and 31 million page views to 1.1 million visitors and 25 million page views. Oddly enough, registered users continue to grow and now sits at over 6 million strong, a 20 percent increase over what it was just 5 months ago.
Google is home to many of the world’s smartest and most creative engineers and its newest plan once again proves they aren’t afraid to pioneer. To sum up Google’s idea in a few words, they plan to take the collective knowledge of mankind and send it out to sea, literally. The search giant is home to countless computer systems which crunch the millions of search terms thrown at it each minute and finding ways to keep costs down is always a challenge. Google hopes that by housing these computers on massive ships out in the ocean it will allow them to use sea water to both cool and power the electronics. Google’s commitment to the environment is commendable and even though data centers currently only represent a small portion of our total power consumption, the Mckinsey consulting firm predicts that by 2020 the carbon footprint of server farms will overtake the entire airline industry. In addition to energy savings, Google also stands to benefit from the tax exempt status that comes from operating in international waters. The high cost of operating data centers has pushed other companies to look for creative ways to save money as well. In fact, both Microsoft and Sun Microsystems are rumored to be looking at similarly bizarre options, though none have yet been confirmed.
Let me just say this; if Google plans to take the cloud and cast it out to sea, I hope my Google Doc’s can survive a hurricane.
The marketing drum at Microsoft beats on and new advertisements have finally surfaced for your viewing pleasure. The new direction in the campaign features a noticeable lack of Seinfeld and churros, but it finally takes on the damaging Mac vs PC ads which Apple first debuted several years ago. For many PC enthusiasts this is the real kick start of the Vista ad campaign, and in many ways is long overdue. For years Apple has stereotyped Windows user’s as pie chart obsessed corporate stooges who resist the very notion that computing can be fun. The Microsoft ads hope to demonstrate the diversity of the over one billion users across the world who use Windows everyday and are proud proponents of the platform. The campaign also features a new face to represent the PC, which ironically turns out to be an internal Microsoft employee named Sean Siler. Sean claims he was one of many who auditioned for the role of the PC and his duties at Microsoft otherwise involve work on IPv6. His email address (provided at the bottom of the ad) sends back an automated out of office response directed toward curious observers. Try it yourself by sending an email to email@example.com or hit the jump to read the transcript and see the ads for yourself.
The chipmaker claims that Fusion for Gaming can enhance a computer’s performance by up to 10%. Although it might actually prove to be handy, the chances of it being worth as much as AMD’s rhetoric suggests are slim to none. The beta is only meant for Windows Vista 32 and can be downloaded here.
We've all heard that what goes up must certainly come down (that Sir Isaac Newton was a smart cookie), but what happens when something keeps going up? In this case, you name it Google and ride the financial wave hoping the 'Midas touch' never wears off.
To call Google a search giant is no longer accurate, as it neglects to mention everything else the company has going for it. Now Google can add to its resume as owning the 10th highest brand name value, according to a study by BusinessWeek and Interbrand.
The ranking reflects a big jump from 20th place where Google sat last year. But with a value that has increased 43 percent to $25.6 billion, the company moved way up the chart and now trails just four other technology companies (IBM, Microsoft, Nokia, and Intel). Meanwhile, IBM overtook the second spot on the chart, knocking Microsoft down to third.
Coca-Cola remains in the top spot, but could it be long before Google starts nipping at its heels?
We remember it like it was roughly five years ago. Our wave goodbye. Their shocked silence. Our shoulders gloomily slumped as we trudged out their door. Their faces pressed against the cold glass, rain-like water pouring dramatically, but mostly because the fire alarm was malfunctioning. It was the day we discovered Steam -- our final farewell to a helpful cadre of GameStop employees. And today, it looks like our departure -- along with that of most other PC gamers -- is finally hitting GameStop right in the pocketbook.
However, that doesn't mean GameStop plans to drop PC games without a fight.
"[GameStop's PC game sales] are down probably more than I had anticipated," GameStop SVP Bob McKenzie told Gamasutra. "...We had planned for it to be down. Again, the number of new titles we have on PC is down probably more than what I had anticipated it would be down -- but I don't see that as a threat or a signaling, we're not backing away from it at all."
"A year ago we had 350 stores that didn't carry PC merchandise and today, that number hasn't grown any... [bit] the PC market is definitely still very alive, and a portion of our business that we're hanging onto."
Speaking of the digitally distributed elephant in the room -- the straw currently slurping up his company's PC sales -- McKenzie noted:
"Our position with our publishers is that we're not afraid to compete with them -- against that digital distribution model. We can offer it. It's really another choice for the consumer, as long as they're not making that choice an unfair advantage for them, where they're able to sell it earlier or they add something into the game that we can't get our hands on for our consumer."
McKenzie, you so just lost your place on Dan DeMatteo's Facebook friends list.