Remember that old economics lesson about supply and demand? If demand for a product rises, the company producing it can raise the price to the point where the supply and demand curves intersect. But when the demand for a product is almost non-existent, the invisible hand of economics demands that price falls. In the case of Microsoft’s Games for Windows LIVE initiative, the price has now fallen to zero. Microsoft just announced today that Games for Windows LIVE will be free for all users (both Silver and Gold accounts), which is the price it should’ve been at all along. Gamertags, buddy lists, and achievements will be enabled on all accounts without an annual fee, though gamers who play on Xbox LIVE will still have to pay for that service.

Check back later today for our interview with Kevin Unangst, Senior Global Director of Games for Windows, who will reveal what other plans Microsoft has next for the GFW program. Click through the jumpf for Microsoft's official press release.

Face it, pirates and ninjas are out and zombies are in. And we have no doubt that one of our most high-anticipated games of this year is Left4Dead, Valve’s post-apocalyptic survival horror shooter. Our initial playtest sent chills down our spine when we first saw it at last year’s Showdown LAN, and the game looked much more refined and polished when we played it at this year’s E3. A revamped visual style and new character designs suit the cinematic direction -- the levels looked grittier and the zombies were definitely more terrifying (if that’s even possible). We spoke with Michael Booth, the designer of Left4Dead, to find out what other changes have been made to the game since Valve bought up his development team. 

Click on to read our full interview!

Back when the PlayStation 3 launched in November of 2006, PC Gamer magazine tempted the gamers waiting in front of the Sony Metreon in San Francisco (the official PS3 North American launch headquarters) with a Faustian bargain (look it up). Our sister publication offered to give away a $7,500 Falcon Northwest gaming PC to one of the campers if they willingly relinquished their place in line. The catch: the unfaithful console fanboy who accepted the PC would also have to sign a legally binding contract preventing him from owning a PlayStation 3 for three years – an eternity in game industry time.

The (in our opinion) lucky gamer who volunteered to defect to PC gaming was one Neal Chung-Lee, a local student had at that point been waiting in line for several days to be the one of the first people to own a PS3. But after selling his console-loving soul to PC gaming (and making the front page of Digg), Neal fell off of our radar. That is, until we bumped into him this past week. And you’ll never guess where.

Read on to find out where we found Neal playing a PlayStation 3.