Why are you a PC gamer? Why did you choose to support a less convenient, less unified machine even in the face of Microsoft, Sony, and Nintendo's pickup-and-play offerings? Do you like the customizability the PC affords? The constantly evolving technology -- to gaze down from a heap of cast-aside PC parts and proclaim the superiority of your uber-machine? Or is the community? Do you relish being a member of a tightly-knit underdog pack, a group that's not afraid to bellow "We'll prove you wrong" to the gaming community at large?

How would you react if everyone suddenly acknowledged PC gaming's strength? If people turned around and realized that PC gaming isn't dying, would you still be so gung-ho about it?

Well, today, we have -- among other things -- one more outlet prostrating itself before the PC. How long before the unwashed masses follow suit?

Additionally, we have a treat for Trekkies, EA's Riccitiello admitting to another one of his company's screw-ups, and the longest hypothetical game title evar. Please insert disc titled "Read more" to continue.

Yesterday, I discussed, in brief, gaming's trend toward the future -- generally at the expense of the past and even the present. Coincidentally, I think that trend ties in well with another point of discussion yesterday's Roundup shoved into the limelight: PC gaming's "death." A good many of you seemed to think I'd love nothing more than to drag the ol' PC out back, aim down the sights, and end its miserable existence.

You couldn't have been more wrong.

PC gaming is, in my mind, thriving. Oh sure, consoles may rake in more mullah, but PC gaming never stops blazing trails into the future. Do I think we should grind to a halt and take a look around every once in a while? Sure. But never should we stagnate, or else our industry really could slump into a lifeless heap. PC gaming, whether it be through MMOs, services like Steam, or even its colossal casual market, is console gaming's crystal ball. "That's what I want to be when I grow up!" I can almost hear Sony, Microsoft, and Nintendo's petite blocks of plastic excitedly screech.   

With that said, however, progress is a series of trials and errors. Today's Roundup casts its gaze upon a few recent missteps, from MMOs' lack of true emotion, to E3 2008, to, er, the iPhone. Oh, I didn't just go there; I rented a room, saw the sights, and brought back a refrigerator magnet. Read more for all of that -- and more.

In order to work in the gaming industry -- or any industry where ravenous journalists circle about, just waiting for a choice quote, really -- you probably need a fairly resilient sense of humor. After all, even if you possess an iron will and never blab a single well-guarded secret, out-of-context headlines are still perched atop websites, waiting to knock the wind out of your sails.

With that said, life isn't fair, and I have a living to make. Today's Roundup does, in fact, feature a couple of seemingly-ridiculous lines from a couple of your favorite industry luminaries. But you guys are great, so I'm sure we won't have any issues with context or mockery, right? Right?