Seagate hasn’t had to hard-sell its products directly to consumers hitherto, as manufacturers and disk drive resellers account for most of its sales. But all that will change in December with the airing of Seagate’s maiden commercial aimed at generic consumers.
Brian Dexheimer, the company’s president for consumer solutions, views the upcoming ad campaign as both an experiment and opportunity. The ad campaign will proclaim the indispensability of Seagate drives and show no gender bias – its Seagate not Gillette; there will be a separate set of ads for both men and women. Seagate’s ad budget has seen a substantial increase of 40% this year.
Buying a new monitor can be tricky. First, you must decipher the manufacturer doublespeak. Not all specifications are created equal, nor are they measured fairly: You truly can’t tell a book by its cover, nor a monitor by its box copy. And then there are the displays themselves. A monitor by itself might look good to you, but you won’t know what you’re missing unless you compare it against the competition.
We’re going to walk you through the basics of today’s LCD monitor technology and what it means to you, a consumer who wants the best picture for your pennies. But we’re not going to leave you hanging: We’re also going to review 10 monitors across a wide swath of sizes and prices to give you a head start on your purchasing decision.
Microsoft has revised the cap on hard disk space in netbooks running Windows XP. Now netbooks can have up to 160GB hard drive space, which is double the 80GB space previously permitted. It is anticipated that this increase in storage size will boost netbook sales, though not as significantly as enhanced processing power might. MSI and Asustek have already released the 160GB variants of their Wind and Eee PC netbooks respectively. This move can also dampen the sales prospects of SSD-bearing netbooks, which have comparatively lesser storage space due to current SSD prices.
At times it is easy to forget that Intel Atom is not the only power-efficient processor aimed at the netbook segment. Incase you had forgotten, Via is also vying for the same market segment. Only a couple of weeks after Via received a big order for Nano processors from HP, it has announced that leading Chinese PC OEM Tsinghua Tongfang is going to deploy the VIA C7-M processor in its S1 mini-notebook.
The S1 features a 1.6 GHz VIA C7-M processor, 1GB memory and an 80GB hard disk drive. With its weight of 1.2kg, the S1 is certainly a little bulky for its stripe. It has a rather convenient 10.2” screen and runs Windows Vista Home Basic – quite audacious to even attempt Vista on a netbook. Its Chinese price translates to $583. With Intel struggling to meet the staggering demand for Atom, the door is ajar for Via.
If you’re willing to look beyond everyone’s favorite fruit company when you shop for a digital media player, you’ll encounter some wildly underrated alternatives. Cowon manufactures more than a few, including the nearly divine A3.
In fact, there’s just one feature that kills our enthusiasm for this chunky player: The joystick you must use to navigate the device’s user interface (among other things). You’ll find our full review after the jump.
Based on the name alone, one would expect Qnap’s TS-209 Pro II NAS box to offer more features than its predecessors—particularly our leader in this storage category, Qnap’s TS-109 Pro. And while the former does allow for increased capacity, it does not provide significant improvements in performance or offer more features than the TS-109 Pro, which has been out for more than a year.
Sony just announced a new LCD television so thin that it makes even sickly looking Hollywood stars appear chunky by comparison. The 40-inch LCD TV in Bravia's ZX1 series measures just 28mm thick, and that's at its fattest portion. The thinnest portion measures a scant 9.9mm.
In order to build a chassis so thin, the new display utilizes an edge LED backlight. White LEDs come arranged on four sides of a light guide plate, boasting a contrast ratio of 3,000:1. A wireless connection to bridges the separate display and tuner components. To go with the ultra-skinny television, the company developed a dedicated wall-mounting unit 19.5mm thick. When hung on the wall, the distance between the front surface of the TV and wall is less than 50mm.
The KDL-40ZX1 will launch in Japan in October for about ¥490,000 (roughly $4,507 USD).
Has the time come to say goodbye to Abit? According to Hexus.net, the Taiwanese technology company and one-time enthusiast favorite will exit the motherboard market at the end of 2008.
"HEXUS.channel has confirmed this as fact from sources close to South East Asian distributors," the news and review site writes. "all of which will be notified by their Abit sales contacts from today onwards."
This isn't the first time Abit has been rumored to shut down or leave motherboards behind. Faced with bankruptcy, Abit was acquired by Taiwanese manufacturer Universal Scientific International (USI) back in May of 2006, and rumors this past year of Abit's demise swirled so strongly that the company issued a public denial.
Old school enthusiasts might recall Abit as one of the premier motherboard makers geared towards overclockers, a reputation which arguably took a hit when the company inked a deal to sell Fatal1ty branded products just months before the acquisition. For fans both old and new, Hexus reports Abill will honor RMAs and warranties for three years subsequently.
With Nehalem Core i7 nearing release, that means you can expect to find good deals on what's soon to be last generation hardware. But if you're looking to jump onto the Core 2 bandwagon on the cheap, you needn't wait for Core i7. Intel has updated its processor pricing list and added a new Celeron D model.
Taking its place as the second least expensive quad-core processor in Intel's lineup is the 45nm Q8200 priced at $224 (only the Q6600 costs less). Two and a quarter C-notes buys you four 2.33GHz cores running on a 1333MHz frontside-bus, but only 4MB of L2 cache.
For those content with two cores, the 45nm E5200 priced at $84 is now the least expensive Core 2 Duo processor in Intel's lineup. The E5200 comes clocked at 2.5GHz on an 800MHz frontside-bus with 2MB L2 cache.
And finally, making its debut is the Celeron D 450. Priced at a low $53, the 65nm 450 runs at 2.2GHz on an 800MHz frontside-bus with 512K of L2 cache.
Dell’s second quarter results fell short of expectations as its year-over-year earnings fell by 17%. Its second quarter earnings stood at $616 million as opposed to $746 million last year. But Dell’s CFO Brian Gladden doesn’t see the dip in profits as a cause for concern. He labeled the second quarter as a “great growth quarter” and imputed the fall in earnings to the money spent on driving growth in Europe. Although the company’s revenue in the second quarter was up by 11% compared to the preceding year, Wall Street pundits are unsatisfied by the results. Dell is focusing on strengthening its retail presence around the globe and expects to profit from it in the long-run. Are you bullish or bearish about Dell’s prospects? Have your say.