We've already mentioned that Asus and Gigabyte may engage each other in a price of war of sorts as each one attempts to ship more motherboards than the other. However, weaker than expected demand in China combined with soft retail channel orders ahead of the country's National Day holidays are likely to cause both companies to fall short of their shipment goals. As a result, Asus and Gigabyte might be even more aggressive with motherboard price cuts than previously anticipated.
Quick, blurt our the first brand that comes to mind when you think about high-end motherboards. Did you say Biostar? Lies! We would have accepted several brand names, though Biostar isn't one that's typically associated with premium boards (to be fair, the company has released a few top dwellers). We don't know if that's going to change, and apparently neither does Biostar, which "launched the first development of what might become a possible series of high-end gaming boards." That's how Biostar describes its new Hi-Fi Z97Z7 motherboard. Might? Possible? C'mon Biostar, if you're going to play with the big boys, you need to bring a barrel of confidence with you!
Call it a marketing play if you will, but Corsair is determined to demonstrate its commitment to PC gamers by creating a new division called Corsair Gaming. It's under this new title that Corsair will release new and rebranded peripherals for gamers, starting with three RGB keyboards (K95 RGB, K70 RGB, and K65 RGB), two RGB mice (M65 RGB in black or white color options), and a pair of headsets (H1500 and H2100).
Are you of the opinion that speed limits are more like suggestions than enforced rules? Do you believe reference designs are for suckers? If you answered yes to one or both questions, you might be interested in the new Strix GTX 980 and Strix GTX 970 graphics cards from Asus. Both of these Maxwell-powered parts sport factory overclocks and custom cooling solutions that are supposedly 30 percent quieter than Nvidia's reference cooler.
Turtle Beach hasn't forgotten about PC gamers. In fact, Turtle Beach just announced the availability of its Ear Force Z60 PC gaming headset that was first unveiled at the Consumer Electronics Show (CES) earlier this year in Las Vegas. According to Turtle Beach, the Ear Force Z60 is the first and only PC gaming headset to utilize the new DTS Headphone:X 7.1 surround sound.
BitFenix today announced the release of its Pandora, a stylish and relative compact case made of brushed aluminum. In addition to its unique looks, the Pandora sports an integrated LCD panel (TFT) that measures 2.4 inches and is hidden discreetly behind the front panel. You can download software from BitFenix that allows you to upload your own images using a drag-and-drop interface.
Upgraded rodent now features an 8200 DPI laser sensor
Gaming peripheral maker Tesoro went back and updated its Shrike Laser Gaming Mouse with a few improvements, including an upgraded 8200 DPI sensor (up from 5600 DPI). The updated Shrike also features an updated programmable software UI, improved RGB LED lighting, and new color options. There are now five color choices for the Shrike to match your setup -- black, orange, white, yellow, and brushed silver.
Samsung said it has begun mass producing its 6-gigabit (Gb) low-power double data rate 3 (LPDDR3) mobile DRAM based on its 20-nanometer process technology (not to be confused with 20nm-class, which could mean anywhere from 20nm to 29nm). Why should you care? The new mobile memory chip is more efficient, which in turn will enable longer battery life in mobile devices. It could also lead to slimmer, less expensive mobile products.
Amazon decided that releasing a new Kindle Fire HD tablet wouldn't be enough, so the e-tailer went and added more than half a dozen new slates and e-readers. It begins with the introduction of two brand new Kindles starting at $79 (Kindle) and $199 (Kindle Voyage). The Kindle Voyage ups the ante with the thinnest design yet for a Kindle device (0.30 inches) and a next generation paperwhite display.