It’s beginning to look an awful lot like major music labels, that are fed up with poor ad revenues from Google’s YouTube, are going to look to Hulu in search of bigger and better opportunities.
The four major labels, Universal MG, EMI, Warner and Sony BMG are reportedly in talks to port their content to a new site. These talks initially involved the idea of their own web site, but instead they’re not looking to creating a non-exclusive partnership with a preexisting media outlet, such as Hulu.
According to the Financial Times’ Andrew Edgecliffe-Johnson, “Plans under discussion include: a partnership with Hulu, the online television and film joint venture between News Corp and NBC Universal; the creation of a premium service on YouTube, Google’s video sharing site; or, a standalone venture between some or all of the four largest recorded music groups.”
As power users, we all know how awesome a PC can be. After all, we’ve built and fine-tuned our rigs with an eye toward maximum capability. And as a result of our tinkering we know with stone-cold certainty the killer frame rates we can achieve, the mad multitasking we can accomplish, and the sheer speed at which we can get common computing chores done. All very important matters, to be sure. But perhaps it’s time to broaden our horizons and look at the lesser-known ways our computers can empower us. Whether it’s by helping us develop new talents or ply a new trade or expand our technical savvy, our rigs hold the key to limitless possibilities. Don’t believe us? Well, read on.
Now that Google has had a few months to work out any potential kinks in the system, Google Maps is now officially offering YouTube integration. Once you choose to add the video layer from the “more” menu (the same one that’ll get you to Wikipedia), you can check out any videos that have been geotagged!
For those that used the previous add-on version, you’ll find little different. Aesthetically, you’ll notice that the actual video will be cut down (removing the play count and video information) so to make presentation easier, and the videos will appear on the map as a thumbnail instead of a small red dot.
I, for one, can’t wait to see what people start filming because of this. Sure, there might be boring videos here and there of people checking out barren stretches of highway that no one will ever see (which I actually think is kind of neat), but this does provide an opportunity to make the world seem a little bit smaller.
It wasn’t too long ago that YouTube began testing out their HD capabilities. And now, just a few short weeks later they’ve released a fully capable HD feature on their site.
Bear in mind that this isn’t the “watch in high quality” button that many of you have been seeing lately, but there’s an actual “watch in HD” button available for many videos on the popular video-sharing site.
The quality of the videos is easily up to par with other sites offering the same feature, such as Vimeo, and this finally catapults YouTube into the HD ring.
Should you be interested in streaming some of the new HD content make sure that your ISP is up to par – you’ll need a high-speed connection in order to watch these babies smoothly.
Just this week Precursor LLC released their first research study of U.S. consumer Internet bandwidth usage, and as it turns out Google has been taking more than their fair share.
The company reportedly used 16.5% of all Internet traffic in the U.S. in 2008, and it’s predicted to grow to a staggering 37% in 2010. The cause of all this bandwidth use is primarily Google’s search bots, that keep tabs on virtually the entire Internet and YouTube, which is responsible for streaming almost half of the video on the Internet.
What’s more, it looks like Google is trying to skimp on the bill! According the report, “Google’s payment to fund just the U.S. consumer broadband Internet segment to be approximately $344 million in 2008 or 0.8% of U.S. consumer’s flat-rate monthly Internet access costs of $44.0 billion. Thus Google’s 16.5% share of all 2008 U.S. consumer bandwidth usage, is ~21 times greater than Google’s 0.8% share of U.S. consumer bandwidth costs – or an implicit ~$6.9 billion subsidy of Google by U.S. consumers.”
In a move that would make FCC Chairman Kevin Martin proud, YouTube laid out several goals for itself, half of which had to do with clamping down on sexual content. Rest assured, YouTube has "been thinking a lot lately" about how to make the entire video viewing experience a more pleasant one, and here's what it came up with:
Stricter standard for mature content: YouTube's pulling in the reins on censored material and in addition to pornographic images and sex acts, which are already removed when flagged, the video sharing site is also redefining what it considers "sexually suggestive." Among other criteria, any video intended or designed to arouse viewers will be considered sexually suggestive.
Demotion of sexually suggestive content and profanity: Videos that fall under the above category and/or contain profanity "will be algorithmically demoted" from YouTube's 'Most Viewed,' 'Top Favorited,' and other browser pages.
The two other changes YouTube plans to make involve improving its thumbnails so that the image actually represents the video, and enforcing more accurate video information.
Like, dislike, or are indifferent to the changes? Hit the jump and post your thoughts.
If you've logged into YouTube today, you may have noticed that the embedded video player looks wider. That's because it is. In a blog post, YouTube announced it has widened the width of the page to 960 pixels in response to customer feedback, but that might only be part of the story.
According to reports, YouTube is looking to offer feature films by as early as next month and has already convinced one major Hollywood movie studio to jump on board. By upgrading its video player to support widescreen content, YouTube puts itself in a better position to pitch its service to even more content producers and better compete with other video sites like Hulu. Hulu, despite trailing YouTube by a wide margin in the number of viewers, is on track to catch up to YouTube in advertising revenue next year.
In the meantime, for those that prefer to watch crappy amateur videos in the 4:3 aspect ratio, YouTube ensures they will play just fine in the new player.
Good move for YouTube? Hit the jump and post your thoughts.
YouTube, Google's $1.65 billion acquisition, leads the online video pack with 83 million viewers in U.S. That puts the video sharing site well ahead of Hulu, at least in terms of viewers, who compares with 6 million viewers, according to market researcher Nielsen. But when it comes to advertising revenue, the playing field is much more level.
Arash Amel, an analyst at digital media research group Screen Digest, suggests that Hulu's advertising revenue is growing much more rapidly than YouTube. By his own forecasts, Amel estimates YouTube will generate about $100 million by the end of 2008, whereas Hulu won't be too far behind at an estimated $70 million. The two are expected to be dead even next year, with both companies generating about $180 million in the U.S.
"YouTube is in a very tough place right now," said Mr Amel. "Most of that user-generated content is worthless or illegal. The next 18 months will determine whether or not it was just an expensive mistake for Google."
Whether or not YouTube can retain its lead remains to be seen. Matthew Liu, a YouTube advertising product manager, notes that the site isn't where it should, but the question is, what can it do about it?
YouTube might not ever be the cash cow Google hoped it would be when it purchased the video sharing site for $1.65 billion, but it won't be from lack of trying. The latest money making scheme being rolled out is a new ad platform YouTube is calling Sponsored Videos.
Sponsored Videos will let users promote their videos by bidding on keywords, whether those users be individuals or corporations. To help with the process, Google has created automated tools for users to place their bids for the keywords they want. As surfers type in those keywords, YouTube will display the tagged videos next to the search results. The new feature seems like an obvious one, so what took YouTube so long to implement it?
"In hindsight, it is a natural transition for YouTube to make," said Matthew Liu, a YouTube product manager. "We've been working on this for months. The key was, we wanted to make sure we got it right. There are a lot of intricacies involved. YouTube is a video discovery platform. We've been integrating with Google AdWords for some time, and now we're at a place where it can be win and win."
The Sponsored Videos will be clearly labeled when they appear following a keyword search and come priced on a cost-per click formula.
Understandably, AT&T might not be the name that one thinks of when they consider a comprehensive online video search. But, remaining open minded (as one tends to do in San Francisco), you can’t help but notice how well the telecommunications giant has pulled off their very first video search site, VideoCrawler.
In conjunction with start-up company Divvo, AT&T has managed to launch VideoCrawler, a search that has more than 1,600 online video outlets latched directly into its brain. Sites such as YouTube and MySpace are among the long list of video channels available.
While they don’t offer any services for uploading your own videos, they do have a pretty impressive collection. So go ahead, search for that clip of the dog that never learned how to bark. Chances are might good that you’ll be able to track it down.