According to comScore’s latest report on the US search market, Bing continued its recent upward trend during the month of June as well. Its share of the US search market increased 0.6 percent to reach 12.7 percent. Even Yahoo grew by an identical margin to finish the month with 18.9 percent.
Among the top four search engines, market leader Google was the only one that shed market share. Its share of the core search market decreased 1.1 percent during the month. comScore attributed Microsoft and Yahoo’s recent gains “to the continued utilization of contextual search approaches that tie content and related search results together.”
Won't somebody think of the children? Or the editors?
It seems that mass hysteria is breaking out across the Internet--or Slashdot, the only Internet a geek needs to know--about a new proposed treatment by HP and Yahoo in regards to that whirring hunk of metal and plastic in the corner of your room. I'm not talking about WALL-E, nor Jeffrey, but your printer. You know, that crude device that that basically transforms your hard-earned money into a few pages of text and color?
There are few more toxic battlegrounds than the ol' home printer, the site of a thousand separate arguments over the role a manufacturer can play in shaping your fate with a product post-purchase. It cuts to the very heart of what's an "open" environment-perhaps not in direct function or in one's ability to install Linux on a device, but rather, the concept that what you purchase should be yours to alter and modify as you see fit sans infringement or prevention by others.
According to the Internet hysteria, HP is ready to invade that sense of ownership with unwanted, location-based advertising to accompany your print jobs. But that simple generalization is, thankfully, completely blown out of proportion.
Analytics company comScore has recently been seeing an increase in the share of the search market claimed by Microsoft's Bing and Yahoo. But according to the stat tracker, both companies are using some shady practices to game the system. Both search engines have been placing links on their web pages that are actually search queries. So when a user clicks them, it appears they did a search on the company's search engine. Yahoo and Microsoft image slideshows too have been engineered to show up as searches. ComScore is now saying they will try to correct for this practice.
ComScore plans to continue as normal for the rest of the quarter, but as early as July they could start shaking things up. In a statement comScore said the issue, "calls for a thoughtful review of how we classify various types of searches, count them and report them." Could it be some of Bing's notable gains are ill-gotten? Wee'll be watching to see if next quarter's numbers tell a different story.
You may have noticed that you're seeing more ads for BP in your search results. It turns out that the oil company has moved into full-fledged PR panic and is now buying up various search terms relating to the oil spill in the Gulf of Mexico. It has been confirmed that BP has bought ads on Google and Yahoo thus far.
Searching for 'oil spill' will present an ad at the top of the page for BP's "Gulf of Mexico response". According to a BP spokesperson the ad buy is supposed to " assist those who are most impacted and help them find the right forms and the right people quickly and effectively." We would only point out that people will also get BP's party line on events in the Gulf, which in some cases diverge from the scientific consensus.
The search companies have not commented on how many ads BP has purchased or how much they will cost. Have you noticed the ads? Is anyone willing to believe the PR explanation?
Give Facebook credit, the site has built somewhat of an empire in the social networking space, and it continues to conquer new territories. The latest to welcome Facebook into its kingdom is Yahoo, which today announced plans to integrate the social networking service globally across more than 15 of its sites.
"More and more, people rely on social sites to share and discover information that matters to them, making Yahoo! uniquely positioned to provide people with all of the mainstream methods of content discovery - social, search, communications, and editorial," said Cody Simms, senior director of Social Platforms and Yahoo! Developer Network (YDN) at Yahoo!. "Starting with Facebook, we are bringing all of these elements together to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the web, and it's key to helping Yahoo! extend our reach and increase engagement."
Users of both Yahoo and Facebook are now able to link their accounts and view/share updates with friends across both networks. And if you choose to connect your accounts, you can view your Facebook News Feed on the Yahoo homepage, Yahoo Mail, and several other Yahoo portals.
Let's get one thing straight - Google remains comfortably ahead of the competition in the search wars, at least domestically, and probably will for a long while to come. But if Google wants to keep it that way, they can ill afford to become complacent, the mistake Microsoft made in the browser wars with Internet Explorer, which could realistically give up its position as the most used browser on the planet in the next few years.
Lest anyone accuse us of making a mountain out of a mole hill, both Yahoo and Bing continue to encroach into what has historically been Google's territory. According to net analytics firm comScore, Yahoo's US search share jumped from 16.9 percent in March to 17.7 percent in April, or nearly a full percentage point in a single month.
During the same time frame, Bing's US search share went up slightly, growing from 11.7 percent to 11.8 percent, representing the 11th straight month of small gains. Between the two, however, Yahoo and Bing claim almost a third of the US search market. Google still leads the way, but while the other two move up the search share ladder, Google dropped slightly from 65.1 percent in March to 64.4 percent in April.
As they say on the streets, watch your back Google.
Advertising, love it or hate it seems to work, but just how much money does it cost to get your point across? The exact marketing budget of the big tech companies has typically been difficult to track down, but the folks over at Businessinsider.com claim to have the inside scoop. Based on numbers collected from Kantar Media we now know what each company spent in 2009 across all advertising mediums, and some of the results might just surprise you.
Ebay for example had a pretty modest budget in 2009 of only 89 million, but had the highest percentage by far when compared to the amount of revenue they generate. This either means that the ads aren't working, or the business itself is on the decline. Not surprisingly Apple seems to get excellent mileage with an ad budget of only $249 million, a number that pails in comparison to the whopping $518 million spent by Microsoft.
The rest of the results are pretty straightforward except for Google, who only spent approximately 11 million in 2009 on traditional advertising. That number might sound a bit low, but when you consider that almost all online ads are served by the search giant anyway, what's the point of rolling a TV commercial right?
It would seem that Jerry Seinfeld was no match for Justin Long when it came to ad spending efficiency, but even the most hardcore PC enthusiast can usually agree that the Microsoft's ad agency should probably be sacked.
In a statement today the Electronic Frontier Foundation (EFF) officially came out in support of Yahoo and their attempt to block a government request for access to a private email account. The sticking point here is that the government is seeking access based on probable cause and does not have a warrant. The nature of the case is unknown as all details are sealed.
The case being made by federal investigators is that since the individual has accessed the email, it is no longer "electronic storage" as defined by the Stored Communications Act (SCA), and therefore no warrant is required. This position does not have legal precedence, and strikes us as a bit nutty. Yahoo is in the process of challenging the government request citing the SCA and Fourth Amendment. The EFF court brief is expected to be of help in the case.
"The government is trying to evade federal privacy law and the Constitution," said EFF Attorney Kevin Bankston. The EFF is also pushing for government action to clarify privacy rights when it comes to technology. The EFF's brief was also signed by Google, NetCoalition, and the Distributed Computing Industry Association among others. If Yahoo is unsuccessful in their defense, this could have serious privacy ramifications for personal data storage.
Comscore has released its March U.S. search engine market share numbers, and the results might surprise you. While the vast majority of the Internet still turns to Google for search (65.1%), Bing has posted an aggressive share gain hitting a record 11.7%. What's even more interesting is that it turns out most of the hit came from ex-googler's as Yahoo's fortunes also nudged up ever so slightly to 16.9%.
Microsoft's growth in the search engine market has been slow and steady since the Bing rebranding, but its refreshing to see their might actually be some competition left in the search market. Its hard to imagine that this trend could continue indefinitely, but as we all know healthy competition is great news no matter which way you look at it. For those keeping score this is also the tenth straight month of share gains for Bing.
Sources are reporting that Yahoo is in talks to purchase location-sharing service Foursquare for $100 million. A source within Yahoo has said only that they've " had discussions" with Foursquare. Foursquare CEO Dennis Crowley has spent the last few days meeting with companies including Apple and Facebook, but it's Yahoo that has been pegged as the most interested.
Yahoo has had a tough time as of late with their search business faltering and a botched Microsoft acquisition. Buying Foursquare would be a quick and easy way to get in on the location-based services game. Even with the offer of quick cash, Foursquare may not sell. Crowley has previously stated he only sold his last startup to Google because he was unable to get funding.
Yahoo missed out on purchasing Facebook in 2007, if given the opportunity to buy their way into social media again, it's unlikely they'd turn it down. Yahoo's official word is, you guessed it, " We don’t comment on rumor or speculation."