More than a few early GTX 280 and GTX 260 adopters are catching a break thanks to vendors stepping up to the plate with cash back offers. XFX announced it would give its qualified customers up to $120 back in the wake of Nvidia's aggressive price cuts, and Evga has opened up a similar program. Evga customers must have purchased their GTX 280 or 260 videocard between June 16, 2008 and July 7, 2008 to be eligible for the kickback, and those eligible can choose between $75 in Evga bucks or $60 cash back (GTX 260), or $150 in Evga Bucks or $125 cash back (GTX 280). Other terms and conditions include:
Must be a new purchase from an authorized Evga reseller. Step-ups do not qualify
You have 14 days to register and upload a qualified invoice to claim your Evga Bucks
Only customers who purchased the Evga GTX 280 or GTX 260 at the full Manufactured Suggested Retail Price (MSRP) will qualify for the Reimbursement Program
So far this marks two Nvidia partners (that we know of) offering relief to early adopters affected by the quick price cuts, and it's anyone's guess if more will follow. Who thinks BFG will be next?
Being an early adopter doesn't always net you bragging rights. Just ask your neighbor how his HD-DVD player is working out for him, or your co-worker what he bought with his Apple gift card after being one of the first to own an iPhone. And in the world of PCs, being the first to own a Geforce GTX 280 means you're stuck watching others pay $499 for the same videocard you plopped down $649 for just weeks ago.
It's because of this that XFX's latest announcement comes as an epic win for its customers. The company says it wants to "thank you for your loyalty and believing in the XFX brand," and to prove it, XFX is issuing up to $120 cash back for anyone who purchased an XFX-brand Geforce GTX 280 or 260 videocard between June 16, 2008 and July 11, 2008. This from the same company that offers a double-lifetime warranty on all its videocards.
We knew something was up when Nvidia officials were light on details concerning its 780i chipset during a recent press briefing. Normally quite happy to toot its hardware horn, Nvidia practically skipped the PowerPoint slide on the chipset. Why? Like Intel’s x48, the 780i isn’t really that new. In fact, those familiar with the 680i are well acquainted with the 780i, which is pretty much a 680i with an extra chip (interestingly named the Nforce 200) thrown in to add PCI-E 2.0 support and a full x16 tri-SLI mode.
ATI and Nvidia have long entertained us with their game of GPU one-upmanship. Each time ATI thought it had a part that could beat Nvidia, Nvidia moved the goalposts. But now that ATI has been reduced to an AMD brand, it seems its engineers no longer want to play.