Up to 1 million Xbox modders were pretty pissed to find that they had been banned from Xbox Live following the release of Call of Duty: Modern Warfare 2, the biggest launch in entertainment history. The mass ban was intended to prevent pirated copies of the highly anticipated game from spreading, a notion Microsoft will now have to defend in a class action lawsuit filed against the company.
According to the lawsuit, the timing of Microsoft's widespread ban may have resulted in more Xbox Live subscription sales than if the bans had taken place before the release of Halo 3: ODST and CoDMW2. The lawsuit also claims that some of the bans locked out users who had modded their consoles for reasons other piracy.
They’re there. You know they’re there. And they aren’t going away. Certainly not if Microsoft has a say. “They” are in-game advertisements, which have been steadily creeping into the on-line gaming experience. And right now they are generate buckets of cash for Microsoft, and show the potential of generating buckets more
Massive, the on-line gaming advertising arm of Microsoft, uses a dynamic process to inject ads that “enhance” the online gaming experience. According to JJ Richards, at the Microsoft Advertising Blog, “Our research indicates that most gamers like advertising in the game because it adds to the realism. Imagine playing a Major League Baseball game with no ads behind home plate, next to the scoreboard or on the outfield wall - not very realistic. Now imagine the outfield with up-to-the-minute ads you just saw on television or read in a newspaper - the latest movie release, television show, or a new car model. That is much more realistic.” Massive’s objective is to place ads where you would expect to see them in everyday life, while taking care not to degrade the game-playing experience.
On-line gaming is a logical step for advertising because of the audience: 18-34 year old males, who spend a lot of time gaming (and have become harder to reach by traditional means). Richards claims that Massive is able to reach “40 million Xbox and PC gamers in 31 countries worldwide.” And apparently in-game advertising works. Microsoft reports that 72% of gamers recall seeing the ads, and 65% say that such ads standout more than traditional advertising. Whether this translates into actual sales Richards doesn’t say.
While we're big fans of the proven awesomeness of open-source software, we don't automatically download every free application that's labeled as an open-source project. What make more sense is the use of open-source as the tool that effects some kind of massive or otherwise unreachable change in a common device. Case in point is open-source firmware, named not for any philosophical belief behind its creation, but because few would want to heft the banner for these changes themselves. After all, creativity comes from a wide range of sources and inputs--as does software testers. You sure wouldn't want to be the one person working on third-party iPhone firmware, bricking device after device in a quest to add additional functionality that Apple didn't first design.
But that kind of unintended funcitonality is the sole benefit to open-source firmware. Throw those aspirations of community membership and open-source allegiance out the window: You want to increase the power of your device akin to a Sim tinkering his or her hardware to gain mechanical skill points. There's no shame in that. In fact, you can accomplish much by adopting third-party firmware in place of standard manufacturer packages. For example, building increased sound codecs into your MP3 player of choice, or adding on-screen level meters to your digital SLR. You can even turn your router into a bridge, perfect for extending the range of your neighbor's wireless signal so you can thieve his connection from additional locations in your apartment. You can also brick your device.
We jest, but only partially. For the danger of running third-party firmware--safe as many of the packages can seem to be--is that you could render your device of choice unusable. It happens to "real" firmware upgrades; it can happen to "unofficial" firmware upgrades as well, only I venture that you'll probably find more problems in the latter scenario than with a manufacturer's tried-and-tested update. But still, the benefits can often outweigh the risks, especially if you're looking to extend your legacy devices with additional features. An entire ocean of open-source firmware fixes awaits your perusal -- we take a look at some outstanding examples of open-source firmware, and teach you how to install them on your own gadgets!
Reports have claimed that Microsoft is currently in the developmental process of creating a mobile platform that mixes many elements of the Xbox and Zune – earning it the nickname “xYz.”
The rumored handheld is reported to be “unlike anything on the market today … think of a mashup of the Sony Mylo, the PSP, and the iPhone… errr, the iPod touch; [the MS handheld] doesn’t need access to a phone network. Although the Microsoft handheld is definitely a converged device, this is not a Zune Phone. Microsoft won’t compete with its Windows Mobile customers.”
The device will supposedly be based off of Live Anywhere, for the most part. “There will be a single online marketplace; the lines between the Zune, Xbox Live and Sky marketplaces will blur when the handheld launches.”
Given that both Nintendo and Sony have strong footholds in the handheld gaming sector, it seems like a natural progression for Microsoft to move here as well. Let’s just hope that this rumored handheld takes less pages from the book of Zune and more pages from the book of Xbox.
We're not going to make any comments about your multi-platform setup at home, because it's okay to accept that your PC can live alongside your Xbox 360, PlayStation 3, or Wii without major squabbling between the systems. But what do you do when your devices want to interact with each other? How do you get all of those movies, music albums, and Internet feeds on your PC to show up on your console and television set?
There are a bunch of solutions on the Internet today for streaming media from your PC to your console of choice. But that doesn't mean all of them are good. In fact, you'll never know whether a given tool works for you unless you spend the requisite half-hour installing it, configuring it for streaming, firing up your console, trying to connect to your PC, et cetera. It's a process. But at least allow us to do our part in reducing your streaming nightmare. We've rounded up a batch of our favorite freeware applications for streaming media from a PC to a console, as well as a handy encoding tool in case you still can't get your huge movies to work just right.
Click the link, press Start, and we're off to World 1-1 of media transcoding!
It’s hard to believe in the iTunes era of blink-and-you-miss-them CD rips, but in the mid-90s, ripping a CD was a time-consuming process, fraught with peril. Ripping a single disc to 128kbps MP3 could take 8 hours on a 200MHz Pentium! Fast forward a decade, with faster hardware and better software and CD ripping is so mainstream your mom does it.
Ripping DVDs and transcoding the video stored within into more efficient formats involves an order of magnitude more scary math than ripping audio CDs. A machine that will rip the latest Miley Cyrus CD in moments could take hours to extract and convert your copy of AVP to an iPod-friendly format. However, with the right software, a quad-core equipped PC, and a little know-how, you can cut your disc rip time from hours to 20 or 30 minutes. There are still plenty of tricks and traps for first-time rippers, but we’ll show you the basics, then walk you through the secrets of ripping power users everywhere.
However, the first thing you need to decide is simple: what player are you ripping your discs for? Are you ripping for a portable player, like the PSP or iPhone? Would you rather stream to device in your living room, like the Xbox 360, PS3, or Popcorn Hour? Are you simply interested in making an archival-quality DVD rips, in case you lose your collection? More likely, you’re probably looking for a combination of all three of these things. We’ll show you how to rip your DVD to a file suitable for streaming that consumes a fraction of the disk space of a DVD but maintains full video and audio quality. Then you can take that file, and convert it for whatever other devices you might have, like a PSP or an iPod. For the purposes of this story, we're going to focus on DVD rips. Getting ahold of unencrypted high-defintion video legally is still pretty tricky. We'll update with Blu-ray ripping info as ripping Blu-ray gets easier.
From the Maximum PC Archive - Odds are, you already have everything you need to turn that big TV in your living room into an movie and music jukebox that will put all your media at your fingertips and amaze your friends. Whether you ripped your entire CD and DVD collection, purchase DRM-free content online, or you acquire your media from less legitimate sources, we'll show you everything you need to know to stream your audio, video, and pictures to your Xbox 360, PS3, or any other UPNP-compatible streaming device!
Xbox Evolved -- a site claiming to have first broken the news that the Xbox 360's hard drive would be optional, way back in 2004 -- has heard from "incredibly reliable" sources that the Xbox 360's all-too-quickly approaching successor will be forward-compatible.
"Forward-compatible," the avant garde cousin of "backward-compatible," apparently refers to the Xbox 361-plus-infinity-plus-one's ability to act as a performance-enhancer for Xbox 360 games.
"This isn’t a side effect of textures being cleaner and upscaled resolution, this is a new animal completely," reads the article. "Imagine playing Gears of War 3 on your Xbox 360 it looks and plays good right? Well imagine that the year after it comes out you go out to buy the next Xbox and it looks even better, it plays even better. Features in the new controller are utilized with the game, the graphics do not only look sharper, but the draw distance is better, the speed is better, framerate, and there are even new features, perhaps even levels via DLC for the game on the third-generation Xbox."
"GoW3 is of course an example of what this could mean, past the forward-compatibility information, Xbox Evolved has not been given any other information about the next generation of Xbox."
So yeah, it's just like a PC. Get a new machine? Old Game X gets a new coat of paint. And while we certainly think this sounds like an interesting feature, we hope Microsoft doesn't get too caught up in new features to remember little things like focus-testing.
The job of a whistleblower is a dangerous one, and Robert Delaware has paid the price for speaking out against Microsoft. The contracted game tester had worked closely with the Xbox line, and particularly Bungie Studios since early 2005. For those who haven’t been following the story, Delaware’s testimonial was the basis for an article that made headlines last week regarding Xbox 360 hardware failures at launch. In the VentureBeat article, Delaware detailed the known quality issues with the 360 and that management ignored multiple warnings in order to gain an advantage over the not yet released Playstation 3. Legally Microsoft was within its rights to fire Delaware for his unauthorized interview, but he remains defiant. Delaware claims to have been aware of the possible ramifications but was willing to take the risk. Upon termination Delaware was also warned by an HR representative that he faces possible lawsuits from both Microsoft and the company who contracted him out. The Interview conducted by VentureBeat’s Dean Takahashi remains unconfirmed by Microsoft and in response had only this to say: "This topic has already been covered extensively in the media. This new story repeats old information, and contains rumors and innuendo from anonymous sources, attempting to create a new sensational angle, and is highly irresponsible.”
Did Robert Delaware do the right thing? Or was he just looking for publicity?
Microsoft made headlines recently by proudly proclaiming it would support Netflix streaming video to Gold members starting this fall at no additional cost. They have also announced plans to open a community application store whose concept very much mirrors the approach taken by Apple with the iPhone app store. Anyone can apply to join the XNA Creators Club, as long as you have the $99 application fee and a unique idea to work with. Microsoft will distribute content at prices ranging from $2.50 to $10.00 taking a mere 30% cut of the profits. Most readers know this approach is about as creative as the mii2 avatar’s but is still a step in the right direction. With community application support and streaming video now coming to the Xbox, it speaks to a larger trend. Consumers are increasingly looking for a one box solution to their entertainment needs. And the battle for the living room is just starting to heat up.
Click the jump to see to see why the future of all in one entertainment devices is bright.