Well that was fast, Despite all the speculation about Microsoft's pricing strategy for Surface, there were enough pre-order buyers to deplete whatever initial stock of the standalone 32GB model the Redmond company had set aside. Now when you go to order a 32GB Surface RT without a Touch Cover, the estimated delivery is "within 3 weeks" instead of October 26, which is when the other models will still arrive.
With just a few days left to go until the release of Windows 8 and the Microsoft-built Surface tablets, the Redmond-based company has donned its marketing hat. While the jury is still out on the amount Microsoft has earmarked for the Windows 8 marketing campaign, it is likely to be a large sum (some reports peg it at over $1 billion), especially considering how much Microsoft has riding on these two products. But wait, what exactly does Microsoft have “riding” on them?
In case you haven't heard, Microsoft's Surface with Windows RT tablets are now available to pre-order, starting at $499 for the 32GB model sans Black Touch Cover. With the Touch Cover, the price jumps by a Benjamin to $599, and the 64GB version (with Touch Cover) is going for $699. Those are competitive price points compared to Apple's third generation iPad tablets, but as the Android camp found out, $499+ tablets are a tough sell.
Microsoft made a splash in cyberspace this morning when it temporarily revealed pre-order pricing for its Surface RT tablet line, only to inexplicably pull the listing offline. Well, once you let the cat out of the bag on the Internet, there's no putting it back in, so either Microsoft caved, or it was planning to go live with the pre-order site all along. Either way, the pre-order page is now back online, presumably for good.
Microsoft may have inadvertently confirmed the price points of its Surface RT tablets prematurely. For a brief time this morning, Surface RT tablets were up for pre-order on Microsoft's website, and since there are no take-backs or do-overs on the Internet, we now know what Microsoft's pricing strategy looks like. The cost of entry starts at $499 for the 32GB version without a Touch Cover.
On Thursday, Microsoft’s Kirk Koenigsbauer took to the Office Blog to announce a key milestone in the development of Office 2013, which he dubbed the “most ambitious” yet. The next iteration of Microsoft’s popular productivity suite has been released to manufacturing (RTM), he revealed in his blog post.
Dogfooding is a term you hear applied to software companies quite often, however Microsoft is taking it to a whole new level. We’ve heard on more than one occasion that Microsoft believes they are betting the company on Windows 8, and what better way to go all in than to make your employees use it full time. Mandating Windows 8 use in the work place might sound like cruel and unusual punishment to those who disagreed with our mostly positive review of Microsoft’s new OS, but what if we told you it has an amazing upside?
The second day of the ongoing Internationale Funkausstellung (IFA) trade show in Berlin once again belonged to Windows 8. Among the Windows 8 devices showcased on Thursday was a disparate trio of Dell XPS PCs: the Dell XPS 10 Windows RT tablet, the XPS Duo 12 convertible Ultrabook, and the XPS One 27 all-in-one PC.