Microsoft’s share of the mobile OS market has plummeted sharply in the last few years. It needs to quickly mount a counter-offensive against its more dapper rivals in the smartphone market, if it is to prevent itself from being marginalized even further. According to Taiwanese rumor mill Digitimes, Microsoft does have a strategy to counter its rivals in the smartphone market.
Microsoft showcased Windows Mobile 6.5 at the Mobile World Congress in Barcelona barely a fortnight ago. But even the most ardent WM aficionado may seriously consider skipping WM 6.5 - a minor update - in light of Steve Ballmer’s announcement that Windows Mobile 7 will become available early next year.
Ballmer identified WM as one of Microsoft’s seven key businesses. He made these comments while addressing a conference call. He believes that WM will not be affected by the downturn as it is ideal for low-cost form factors.
"I do think the guys who are in the best position to benefit are the guys who actually have phones at low price points,” Ballmer said. No price for guessing who, according to Ballmer, is going to be at a disadvantage: Apple, of course, with its exorbitantly priced iPhone.
According to reports, Microsoft has delayed the release of its Windows Mobile 7 OS. The mobile OS will now be launched in the second half of 2009. It was previously slated for early 2009. The company is said to have notified its partners about the delay, though an official confirmation is still awaited. Windows Mobile 7 will face stiff competition, when it eventually debuts, from Symbian OS, Android and the iPhone . A new version of the most popular mobile OS in the world, Symbian OS, is also expected in 2009. Microsoft certainly has its task cut out.