The Windows Mobile marketplace was one of Microsoft’s major announcements at this year’s Mobile World Congress in Barcelona. It has been conveniently presumed that the online marketplace for Windows Mobile will be an application itself. But now that the Windows Mobile marketplace website is online, it is possible that the online application store may turn out to be a mobile-formatted website.
This conjecture has been spawned by the new Windows Mobile marketplace website, which greets users with a mobile-formatted “coming soon” message. It also must be noted that distributing apps through a mobile-formatted website will make it easier for Microsoft to make the marketplace available on both Windows Mobile 6.5 and Windows Mobile 6.1. But such a web-based app store will have its limitations. Though it is plausible, it’s merely a conjecture.
Microsoft showcased Windows Mobile 6.5 at the Mobile World Congress in Barcelona barely a fortnight ago. But even the most ardent WM aficionado may seriously consider skipping WM 6.5 - a minor update - in light of Steve Ballmer’s announcement that Windows Mobile 7 will become available early next year.
Ballmer identified WM as one of Microsoft’s seven key businesses. He made these comments while addressing a conference call. He believes that WM will not be affected by the downturn as it is ideal for low-cost form factors.
"I do think the guys who are in the best position to benefit are the guys who actually have phones at low price points,” Ballmer said. No price for guessing who, according to Ballmer, is going to be at a disadvantage: Apple, of course, with its exorbitantly priced iPhone.