The U.K.'s Daily Mail stirred up a spit storm when it ran a story titled "Traffic Plunges for Google+ as 60 Percent of Users Log Off." That's actually true, 60 percent of active users did ditch Google's social network after it was opened to the public, but only after traffic spiked by a whopping 1,200 percent. Take away that 60 percent and what you're left with is nearly a five-fold increase in traffic (480 percent), which tells quite a different story than the headline.
What do you expect to come up when you search for a term in Google or Bing? Page after page of relevant results, right? Wrong, buster – at least if you're a customer of an ISP that engages in search query redirection. Late last night, a report surfaced that reveals that several ISPs, with the help of a company called PaxFire, have secretly been hijacking your traffic when you search for a certain major keywords. Why? Revenue, of course. Is your ISP on the list?
The world has become a little hypersensitive to Internet blocking in the wake of the Egyptian incident. So it comes as no surprise that when traffic from the small nation of Bahrain began choking off, people took note. As protests in Bahrain increase in size and duration, data collected by Ann Arbor networks suggests large scale blocking of packets is taking place.
Google might be looking at Facebook as a bit more of a threat today with the news that new comScore numbers put Facebook ahead of the search giant in time spent on the sites. Facebook just inched past Google in August 2010, while Yahoo continued to fall below the others. These numbers include all the sites run by the respective companies.
It's not completely surprising this has happened as Facebook is a notorious time vortex. Many of Google's sites, like the search pages, are used to find information and lead the user to other sites. Facebook is all about bringing information into one place to keep users there. Yahoo's fall is interesting considering the huge number of sites they run. Just one more sign of the changing face of the internet.
Google says that it was high load on the internet giant’s Contacts server that caused the outages of last week. Users of Google Apps could not access their Google Contacts on September 24, from 10 AM to 11:30 AM EDT. Gmail contacts were also unavailable from 10 AM to 1 PM EDT. This also affected Google Voice, as it relies on Google Contacts.
According to the Google Apps team, the solution was to temporarily stop all requests to the Google Contacts servers. A banner was shown in Gmail that informed users of alternate ways of accessing their contacts, but this likely did not lessen withdrawal symptoms for those affected.
On September 25, Google explained that the increased server load was caused by a rare convergence of events. First, an error in a network data center caused additional load on the Contacts server. Also, it just so happened that the server was experiencing higher than average usage that day. Finally, an update to the Gmail platform unintentionally increased load on the Contacts server even more. If they keep this up, their uptime might fall below 99%... the horror.
According to Cisco, global IP traffic will skyrocket to a zettabyte -- or one trillion gigabytes -- by 2013, which is more than five times the amount of traffic today. Consumer IP traffic will account for a whopping 90 percent of the total, the company says.
Cisco also sees video leapfrogging mobile data traffic in the next four years, growing from 33 petabytes a month in 2008 to 2,184 petabytes (or 2 exabytes) a month in 2013. If true, that would mean mobile video would see a 131 percent annual growth rate.
Cisco, who bought the maker of the Flip video camera, certainly has a vested interest in seeing online video playing a bigger role, but potentially standing in the way of such a future is the increasing prominence of consumption based billing among ISPs. The future of broadband billing hasn't yet been decided as several ISPs continue to test market tiered consumption models.