PNY builds videocards. Asetek develops all-in-one liquid cooling solutions. Together, the two hope to "deliver liquid-cooled, high-end graphics cards that far outperform equivalent air cooled models," not just in cooling performance, but also in noise control. PNY graphics cards powered by Asetek's sealed water cooler already attached will make up the videocard maker's extreme performance line, and give consumers a maintenance free liquid cooled solution that's just as easy to instal as an air cooled graphics card.

AMD originally intended its Radeon HD 6750 and 6770 graphics cards for the OEM market, meaning they'd show up in pre-built systems from the likes of Dell, HP, and others. More recently, the chip maker confirmed these parts would also show up in the retail market, and it took all of 2 seconds for that to happen. MSI just announced three new videocards based on the HD 6700 architecture, including the R6770-MD1GD5, R6750-MD1GD5, and R6750-MD512D5.

So what if Nvidia and AMD make unlikely bed fellows, and who cares that the two are currently duking it out in the discrete graphics market? Certainly not Joe Gamer, the unbiased enthusiast who only wants to build the best gaming machine his budget will allow. Unfortunately for Joe, his decisions have always been partially dictated by artificial compatibility constraints, and the decision to roll with multiple Nvidia or AMD graphics cards depends on his choice of platform. Not anymore, folks!