ATI and Nvidia have long entertained us with their game of GPU one-upmanship. Each time ATI thought it had a part that could beat Nvidia, Nvidia moved the goalposts. But now that ATI has been reduced to an AMD brand, it seems its engineers no longer want to play.
Having designed the graphics architecture for Microsoft’s Xbox 360, ATI’s management had boasted for months ahead of its acquisition by AMD that its engineers were experts at designing the type of unified shader architecture envisioned by DirectX 10. Imagine our surprise when the R600 not only hit the market several months after Nvidia’s take on unified architecture but that the company’s best offering can’t compete with Nvidia’s top two GPUs.