The Ultrabook concept revolves around the devices in this new class of laptops being priced aggressively by PC vendors. The basic idea is that sub-$1000 pricing will be enough to lure consumers to these ultra-thin and light computers. So with affordable pricing being such an integral part of the whole idea, it’s always going to be an important thing to consider when looking forward to upcoming Ultrabooks like the Asus UX21 and UX31.
Asus turned a few heads at the Computex trade show in Taiwan last week with its UX21 ultrathin notebook. Sporting a sleek and sexy chassis that measures 17mm at its thickest point and weighing just 2.4 pounds, the real beauty was arguably on the inside where Asus managed to stuff a second generation Core i7 processor. Talk about a slap in the face to Apple's MacBook Air with its dated Core 2 Duo foundation, followed by a gut punch to the MacBook Air's price tag.
With one market research study after the other pointing towards the cannibalization of netbooks and other PCs by the iPad and other media tablets, Intel has a reason to be alarmed. After all, it has yet to gain any traction in the tablet market.
But Intel is trying to turn things around. Even as it makes a play for a foothold in the tablet market with its Oak Trail chips, the company has decided to do something on the PC front too. The chip maker is now counting on a new class of laptops called “Ultrabooks” to turn things around for portable PCs.
We love it when the trade shows roll around because that's when companies show off their upcoming products. Not all of them turn out to be winners, of course, but Asus's UX21 ultrathin notebook being shown off at Computex holds a lot of promise. From the pictures we've seen, it's sleek and sexy, and the Core i7 foundation is just icing on the cake.