Ruh-roh: could the sky already be falling on Windows 8? Nope, not yet, but that’s what a report by ad network Chitika seems to insinuate. Since ads are obviously based on metrics, Chitika has been keeping tally on the number of impressions it receives from users running the Windows 8 Developer Preview, and the company claims that number has dropped dramatically since the Dev Build launched in late September. OH NOES! But does the drop in Dev Build users really matter?
While we were busy listening to all the Spotify coverage at F8 a few weeks back, the Zuck let a little something else slip that we missed at first: Facebook’s active user base is now over 800 million strong. Let that number sink in. 800 million. It’s utterly massive. How massive? One website crunched the numbers and found that the Facebook of 2011 isas big as the entire Internet of 2004 and a whole host of other things.
A lot of the talk these days – and heck, even the cover of our October issue – goes to Windows 8 guesses, predictions, tidbits and rumors. It makes sense; Microsoft’s making a lot of changes in their shiny new operating system. But don’t forget that the one we have now got a whole lot of things right, too. At the BUILD conference in California today, Windows Prez Steve Sinofsky beat that fact into our heads by dropping some jaw-dropping stats about Windows 7 in anticipation of the Windows 8 unveiling going on today.
After closing a massive new round of funding, Twitter CEO Dick Costolo has casually mentioned that Twitter now has 100 million active users. Back in April, Twitter officially passed 200 million registered users, so this new milestone also serves to remind us how many users simply don’t use their accounts.
Google Plus is looking like more of a hit with each passing day. Independent analysis by Ancestry.com’s Paul Allen indicates that Google’s new social network has already passed 10 million users, and it is estimated to pass 20 million by next weekend. 
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