A lot of the talk these days – and heck, even the cover of our October issue – goes to Windows 8 guesses, predictions, tidbits and rumors. It makes sense; Microsoft’s making a lot of changes in their shiny new operating system. But don’t forget that the one we have now got a whole lot of things right, too. At the BUILD conference in California today, Windows Prez Steve Sinofsky beat that fact into our heads by dropping some jaw-dropping stats about Windows 7 in anticipation of the Windows 8 unveiling going on today.
Google’s AdMob division collects a ton of data on the general public’s web surfing habits, but recently released statistics on tablet usage might actually surprise you. According to a recent survey more than 28 percent of all respondents said that a tablet is their primary computer. As technology enthusiasts that admission should send chills up your spine on the future of computing in general, and points out just how little of a computer’s full potential is utilized by the vast majority of users.
Facebook is fond of saying that Twitter is "in the rear-view mirror", and according to some new survey numbers from Edison Research/Arbitron Internet & Multimedia Study, it might be true. The study shows the massive growth in awareness of Twitter over the last few years, but indicates that very few people actually use it.
In 2008, only 5% of Americans had ever heard of Twitter. By 2010, that number was 87%. Facebook's current awareness is at 88%. The stark difference is in usage numbers. A whopping 41% of Americans have a Facebook page, while only 7% use Twitter. By its very nature, Twitter is more of an ordeal to use. You have to interact with people to get any value out of it. With Facebook, many people just set up their page, and play Farmville.
This illustrates Twitter's adoption problem. Many people might hit a profile page on Twitter to see what someone is saying, but they aren't necessarily going to sign up and start tweeting themselves. The authors of the report suggest Twitter may beable to overcome this by reemphasizing SMS status updates. As the mobile app has become the hot way to use twitter, SMS has fallen by the wayside despite being important in Twitter's early days. How do you think Twitter can get past this problem?
Comscore has released its March U.S. search engine market share numbers, and the results might surprise you. While the vast majority of the Internet still turns to Google for search (65.1%), Bing has posted an aggressive share gain hitting a record 11.7%. What's even more interesting is that it turns out most of the hit came from ex-googler's as Yahoo's fortunes also nudged up ever so slightly to 16.9%.
Microsoft's growth in the search engine market has been slow and steady since the Bing rebranding, but its refreshing to see their might actually be some competition left in the search market. Its hard to imagine that this trend could continue indefinitely, but as we all know healthy competition is great news no matter which way you look at it. For those keeping score this is also the tenth straight month of share gains for Bing.
Interestingly, Windows 7 usage trailed that of OS X by almost a percentage point earlier in the week. "Certainly, the trend line shows Windows 7 will surpass Mac (market) share soon,” believes Vince Vizzaccaro, executive vice president at Net Applications, according to Computerworld.
A recent ComScore survey on Internet usage is reporting that Microsoft might not be leading the way in search, but in terms of total hours spend online, it has a commanding lead over its competition. The survey, which measured a whopping 27 billion hours of Internet usage by Web users aged 15 or older is an increase of nearly 24% over the year prior, and of those studied, over 3.9 billion hours were spent using Microsoft services. Google came in a not so close second place with around 2.5 billion hours.
The big winner in the Microsoft portfolio might surprise you however, with about 70 percent of the usage being attributed to Windows Live Messenger. Of course, this number measures time spent “online” and not just those “actively engaged” with the service, but it certainly shows the popularity of Microsoft’s instant messenger. Google’s numbers are pretty typical explain analysts, since they make it their business using search to try and get you “in and out” as quickly as possible. The most successful Google property continues to be YouTube with nearly 1.2 billion hours logged watching video.
Yahoo placed third with 1.7 billion hours, and Facebook commanded a respectable fourth place with 1.4 billion hours. The individual rankings may have been a bit of a shock, but the trend showing “Internet usage on the rise” certainly isn’t. Did any of these results surprise you? Let us know what you think.
Leading internet research firm Net Applications has revealed that many early Chrome adopters are now reverting back to Internet Explorer and Firefox. User comfort is finally overcoming the curiosity that the browser initially educed.