T-Mobile is rolling out an unlimited nationwide 4G data plan in the U.S. that is truly unlimited, a point worth emphasizing in this day and age of misleading marketing tactics. The wireless carrier that was almost gobbled up by AT&T promises no data caps, no speed limits, and no bill shock -- just "fast, dependable nationwide 4G coverage" for data hungry customers and anyone who would rather not monitor their usage.
Sprint joins AT&T and Verizon as one of three wireless carriers signed up to carry Apple's iPhone 4S smartphone, and in fact has inked a deal to purchase 30.5 million iPhone devices worth $20 billion over the next four years. But unlike its two competitors, the spunky newcomer to the iPhone space will continue to offer an unlimited data plan with no overage fees or throttling.
If the only thing holding you back from purchasing an iPad 2 this Friday is that you're worried about giving up the unlimited data plan you were lucky enough to sign up for with your first generation iPad through AT&T, then worry no more. Word on the Web is that AT&T is letting you take your unlimited data plan with you.
Good news for early Verizon iPhone 4 adopters. The wireless carrier isn't planning to axe its $30 unlimited data plan, at least not yet, Verizon's chief operating officer Lowell McAdam told investors.
In speaking with The Wall Street Journal, McAdam said, "I'm not going to shoot myself in the foot." Without a $30 unlimited plan, McAdam fears there would be a barrier for AT&T customers who want to switch over to Verizon. Even though new AT&T subscribers must choose from a tiered plan, there are still millions of customers grandfathered into unlimited plans, which could be a deciding factor if Verizon were to nix its own $30 data buffet.
Like all good things, though, this one won't last. McAdams said the unlimited offer is only temporary and that Verizon will ultimately switch to usage-based billing. Those who jump on the unlimited plan will get to keep it until they switch devices.
"For example, a customer purchases an iPhone 4 or Droid X along with the $29.99 data plan," a representative explained. "This person's contract expires February 10, 2013, but they love their device so much they never come in and purchase another device. They continue to pay us monthly and we continue to bill them for the exact same services. We don't change their plan. Now let's say in 2014, they want a new phone and they come in and purchase a new phone, then they subscribe to whatever service is offered at that time and pay that price."
By comparison, AT&T subscribers grandfathered into an unlimited plan are able to keep it even after upgrading their smartphone.