Intel’s biggest marketing campaign in nearly a decade is now underway. “A New Era of Computing,” as the campaign is called, will see Intel spend hundreds of millions of dollars in a bid to lure consumers around the world to ultrabooks. Hit the jump and tell us what you make of the first commercial in this campaign.
Ultrabooks haven’t really been flying off store shelves as Intel and its PC vendor friends had hoped. The underwhelming performance of first-generation ultrabooks notwithstanding, they are unlikely to abandon the whole idea anytime soon. An obvious way of making these ultra-thin and -light laptops more inviting to buyers is to lower their prices. While vendors are currently having a hard time keeping ultrabook prices under $1,000, Acer Global President Jianren Weng has already started talking about sub-$500 ultrabooks.
Intel's Ultrabook iniative is an attempt make notebooks sexy again, inside and out. Ultrabooks compete with Apple's MacBook Air and are designed to be both ultra stylish and ultra responsive, and of course feature Intel's Sandy Bridge platform inside. There are certain specifications vendors must meet to call a system an Ultrabook, some of which are not cheap to implement. For this reason, notebook makers are working on lower cost alternatives they can sell for around $600 and still flip a profit.
The highly contagious ultrabook virus has claimed yet another victim, with Gigabyte becoming the latest company to announce an ultrabook. The Taiwanese company has announced two 14-inch ultrabooks at the ongoing CeBIT trade show in Hannover, Germany. Hit the jump for more.
Japanese vendor Fujitsu has shown no urgency whatsoever in joining the ultrabook fray. In fact, it remained mum on its ultrabook plans until it published its product roadmap for 2012 last month. The roadmap lists two ultrabook models, both scheduled for May. We now have a few details about one of its upcoming ultrabooks.
Dell has begun shipping its first ultrabook, making it the latest PC vendor to jump on the ultrabook bandwagon. Announced last month at the Consumer Electronics Show in Las Vegas, the Dell XPS 13 is now available on the company’s website from $999. To sweeten the deal, Dell is offering a complimentary T-Mobile 4G Hotspot device to early adopters. Hit the jump for details. pters. Hit the jump for details.
Another ultrabook release seems to be close at hand, with manuals for the Dell XPS 13 making a premature appearance on the company’s website a couple of days back. Even though the said manuals have since disappeared, their emergence seems to be in keeping with the company’s U.S. launch plans for the ultrabook. Hit the jump for more.
If you've built or upgraded a rig recently, you probably struggled with whether to spend your money on oodles of storage (mechanical hard drive) or raw speed (solid state drive). You're not alone. Ultrabook makers find themselves in the same boat, and rather than choose one over the other, hybrid hard drives may provide the compromise between cheap(er) storage and fast performance they're looking for.
There seems to be something new on the ultrabook front almost everyday, with the ultrabook models that were announced at last month’s Consumer Electronics Show now hitting store shelves one by one. Lenovo’s IdeaPad U300e, one of several models showcased by the vendor at CES, is the latest, having gone up for for pre-order on the company’s website. Hit the jump for more.
Intel's Ultrabook initiative might have been met with early skepticism, some of which still remains, but by and large, the light and powerful form factor is proving popular. It's also creating demand for small size components that can be squeezed into a pancake thin frame. As time goes on, expect to see Ultrabook models start to adopt 4mm micro fans that were originally developed for the handset market.