Higher prices for customers when there is no competition
Competition between rival services might be bad for a business, but it usually ends up being good for the consumer. In the case of Google Fiber expanding, competition between Google and other ISPs tend to result in lower prices between rival gigabit services. AT&T, for example, has had to offer its own gigabit service at a matching price in areas that Google Fiber has entered. But when there is no competition, things change. So while AT&T’s gigabit service is now available in Cupertino, it comes with a starting price of $110 a month according to the company's press release.
Faster Internet service could be coming to your city in the near future
Forget about data caps, service fees, and other buzz kills of the broadband era. In regards to the high-speed infrastructure that can deliver blistering fast downloads, AT&T on Monday announced a major initiative to expand its fiber network to up to 100 candidate cities and municipalities nationwide, including 21 new major metropolitan areas. This fiber network is the tunnel through which AT&T's U-verse with GigaPower service travels through.