Posted 09/17/09 at 08:09:56 PM by Pulkit Chandna

Entertainment Weekly has debuted video ads in its latest print edition. It is the first print publication in the world to do so. The magazine features a very thin TFT LCD screen, which can be charged via a USB cable, to display video ads for Pepsi Max and CBS shows. The technology has been developed by a company called Americhip.

It uses chip technology to store up to 40 minutes of video content. The video ads begin playing when the page is turned. The chip technology that turns readers into viewers in the blink of an eye is said to be comparable to that found in singing cards. Entertainment Weekly has limited the circulation of this special version of its current issue to Los Angeles and New York only.

Rajesh Mirchandani, BBC News' Los Angeles correspondent, criticized the embedded video screen for being too bulky. "And when you do open up the relevant page, the actual advert takes several seconds to load and play and that's a lifetime's lag in the advertiser's world," he said.

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Posted 07/10/08 at 03:05:52 PM by Paul Lilly

A new trailer for 20th Century Fox's upcoming Max Payne movie has been leaked on the web, but if you want to see it, you'll have to be quick. The trailer's already been pulled from YouTube, but at least two other sites are still hosting the teaser.

The PG-13 flick opens October 17 and stars Mark Wahlberg as the main character (can anyone else picture Mickey Rourke playing the part 10 years and 50 pounds ago?), with a supporting cast that includes the likes of Chris O'Donnel, Beau Bridges, Mila Kunis, and Ludacris. Wahlberg looks to be a good fit for the videogame icon gone Hollywood, and here's hoping he can atone for his performance in The Happening.

Catch the trailer here or here while you still can, and post your impression below.

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Posted 12/19/07 at 07:18:24 PM by One4yu2c

3D Realms releases new Duke Nukem trailer, viruses infiltrate Google's AdSense ads, Intel delaying 45nm CPUs, Firefox goes floppy, and much more!

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