The initial reaction to the iPad has been mixed. But the mixed reaction hasn't necessarily soothed any nerves among its potential competitors. The fractured response means that they will have to wait a bit longer to take stock of the challenge. From the looks of it, Amazon is not awaiting the public's final word on the iPad to post its reply. After all, the iPad is supposed to be Kindle's sternest test till date.
Till now, Amazon has enjoyed a smooth ride in the e-book reader market. But it is now bracing itself for a series of tight corners and bumps. Its Kindle e-reader is bound to come under pressure from the iPad and a slew of other slates and e-readers. It is said to have acquired a New York-based company named Touchco.
The company it has acquired specializes in touchscreen technology, according to the New York Times. Its flagship technology is something called interpolating force-sensitive resistance, which it uses to produce transparent touch screens for around $10 per square foot – much cheaper than competing technologies. Amazon remains mum on the acquisition.