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NewsYahoo's $100 Million Ad Campaign Includes a Front Page Ad in Times of India

Posted 10/05/09 at 08:08:07 AM by Paul Lilly

As part of its mega-million ad campaign, Yahoo has tapped into India's largest English-language newspaper, The Times of India, with a giant yellow ad on the front page pushing the company's 'It's Y!ou' slogan.

Citing circulation statistics from 2008, TechCrunch says the newspaper reaches 3.14 million readers, which is more than any other English-language newspaper on the planet. But whether or not a full-page spread spread makes sense is questionable, as Yahoo's presence in India is already pretty strong, reaching 26 million of the 35 million online users, according to data from comScore.

Yahoo plans to spend $100 million or more on its new marketing campaign, which will also include TV ads on AMC, ESPN, USA, Comedy Central, Bravo, and a bunch of other broadcast networks in the U.S.

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TAGS  Yahoo, search, advertising, ad, times of india

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