Long the king of entertainment for the attention-deficit, YouTube is finally hosting full-length episodes of TV shows. Taking a cue from Hulu, Google will be offering the videos with the new theater view mode, “dimming the lights” on the rest of the page and adding a superfluous red curtain on either side of the video playback.
Also like Hulu, the full-length episodes will include ads before, after, and during the episodes. On their blog, YouTube explains: “As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads.”
So far, the site is offering a handful of episodes of Star Trek, MacGyver, Beverly Hills 90210 and The Young and the Restless, with the promise of more to come.
What do you think? Is YouTube going to be successful in the video on-demand market? Is it going to take more than low-res MacGyver to get you to tune in? Let us know after the break.
Yesterday Google unveiled YouTube’s brand new theater view and dimming function, both dead ringers for the prospect of HD video. With the new theater view, users will be able to watch videos in a widened, dimmed format that will make whatever video they’re watching the main focus of the screen, much like Hulu’s “lower lights” feature.
Theater view provides a nice break from YouTube’s plethora of ads and “what you should watch” next suggestion boxes, all without making the video fit the screen and turn what was a watchable video into a pixilated mass.
The theater view provided by YouTube currently fills the extra space on the sides of the video with red curtains. Given the HD prospect of the theater view, there’s a good chance that this will be used to make room for 16:9 videos. And if that’s not enough for you, last week YouTube’s upload limit was changed to 1GB, convinced?
Now, we just need Tay Zonday to make a HD version of Chocolate Rain, and this will really catch on.