Posted 07/29/08 at 05:41:21 PM by Mark Edward Soper

The results of Microsoft's Project Mojave, in which Microsoft demoed Windows Vista under a code name for 120 Vista skeptics in the San Francisco area, are now avaiable online, the Windows Vista blog reported today, and also explained some test details:

• The focus group took place over three days in San Francisco and was conducted earlier this month.
• All participants were either Mac, Linux, or users of versions of Windows that came before Windows Vista.
• Respondents were chosen from the focus group organizer's database, called at random, but then selected based on having a low perception of Vista (<5 rating on a scale of 1-10).
• The participants were given a demo by a trained retail salesperson - geared towards the experiences they seemed most interested in following a series of interviews. While the retail salesperson drove the demo, it was geared by the interests and direction of the participant.
• We did not use some geeked out or custom built PC. We used an HP Pavilion DV2500. It had 2GB of RAM and was running an Intel Core 2 Duo CPU T7500 @ 2.20GHz. The OS was a 32 bit version of Windows Vista Ultimate.
• Of the 120 respondents* polled, on a scale of 1:10 where 10 was the highest rating, the average pre-rating for Windows Vista was 4.4. After they saw the demo, respondents rated Mojave an average of 8.5.

*84% of respondents  use Windows XP; 22% use MacOS; 14% use versions of Windows before XP; 1% use Linux.

To see the interviews for yourself, head over to the Mojave Experiment website.

To learn more about the history of hidden-camera marketing campaigns, and to find out who might have suggested it first, see us after the jump.

Read More